CRM Operations Senior Manager
FanDuel is a premier US-based gaming destination, offering daily fantasy sports, sports betting, and online casino games. Founded in 2009 to innovate the fantasy sports industry, it has become a leading mobile sports betting operator, allowing users to bet on sports, play online games, and build fantasy teams across a wide array of professional sports leagues.
Funding
Projects
About FanDuel
FanDuel is the premier gaming destination and #1 Sportsbook in the United States. What started as a backyard brainstorm in Texas in 2009 has grown into a major force in the gaming industry. The company revolutionized fantasy sports by simplifying the season-long game into daily contests, allowing fans to compete and win daily. Today, with over 12 million registered users, FanDuel offers a wide range of products including sports betting on leagues like the NFL, NBA, MLB, and NHL; an online casino with blackjack, slots, and live dealer games; daily fantasy sports for various sports like football, baseball, and basketball; and horse racing betting for major events. Additionally, FanDuel provides content through FanDuel TV and insights via FanDuel Research, making every moment of the game more engaging for its users.
Skills
About the Role
You will own and evolve CRM operational strategy and execution across Sportsbook and Predicts products. You will lead scalable workflows, quality assurance, reporting, systems improvements, campaign-calendar operations, and cross-functional initiatives. You will coach CRM Operations managers and individual contributors while presenting performance insights and recommendations to senior leadership.
Requirements
- 4–6+ years of experience in CRM, lifecycle, or marketing operations
- 3+ years of people management experience, including managing managers and/or senior individual contributors
- Experience leading cross-functional systems, tooling, or operational transformation initiatives
- Expertise in CRM platforms and marketing technology stacks
- Experience with Movable Ink strongly preferred
- Understanding of CRM execution across email, push, in-app, and emerging channels
- Experience designing scalable processes, driving automation, and improving operational efficiency
- Advanced analytical skills
- Executive communication and presentation skills
- Experience supporting platform migrations or major tooling implementations
- XP experience is a plus
- Bachelor’s degree preferred
Responsibilities
- Own CRM Operations strategy and operating model across Sports CRM Ops
- Lead solution design and workflow innovation
- Partner with Product, CMP, Engineering, Analytics, Marketing Operations, and Marketing stakeholders
- Drive cross-functional systems migrations, tooling evolution, and operational maturity initiatives
- Define best practices for intake, prioritization, execution, QA, deployment, and reporting
- Establish scalable processes, automation opportunities, and execution frameworks
- Oversee the CRM Operations campaign calendar
- Maintain QA standards for accuracy, compliance, and customer experience
- Define success metrics and reporting frameworks with Analytics
- Present operational strategy, performance insights, risks, and recommendations to senior leadership
- Lead, coach, and develop CRM Operations managers and individual contributors
- Identify CRM systems, data, and execution risks and propose solutions
Benefits
- Health plans
- Fertility and family-planning programs
- Mental health support
- Fitness benefits
- Paid time off
- Paid sick leave
- Annual bonus opportunities
- Long-term incentive opportunities
- 401(k) matching up to 5%
- Commuter benefits
- Pet insurance
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- Short-term and long-term incentive compensation eligibility
- Stock program participation eligibility
- 14 paid company holidays