Chief Marketing Officer
Catalyst was an open-source, permissionless cross-chain AMM and liquidity protocol for modular blockchains; its technology was acquired by LI.FI and integrated into LI.FI Intents.
Funding history
About Catalyst
Catalyst connected modular blockchains to shared liquidity and enabled cross-chain asset swaps. Its smart-contract repository describes volatile and stable-asset pricing through a Unit of Liquidity AMM design. LI.FI later acquired Catalyst and integrated the technology into its LI.FI Intents product.
Skills
About the Role
You will own Catalyst's marketing function end-to-end. You will define and establish the Catalyst V2 brand identity, lead launch communications, and craft the product narrative. You will hire and develop a marketing team, manage and optimize the marketing budget for user acquisition, and work closely with the founders to shape strategy. You will serve as an executive team member and take full ownership of marketing outcomes to make Catalyst a market-leading brand.
Requirements
- Proven senior marketing experience in crypto
- Experience launching products and brands end-to-end
- Experience managing marketing budgets and user acquisition
- Exceptional leadership, communication, and interpersonal skills
- Proactive mindset and ability to move quickly
- Availability to work North America and Europe timezones
- Willingness to participate in paid work trials
Responsibilities
- Establish brand identity and oversee launch communications
- Build and lead the marketing function
- Drive market positioning within crypto and the cross-chain space
- Manage and optimize marketing budget to drive user acquisition
- Collaborate with co-founders to craft narrative and lore
- Serve as a member of the executive team and contribute to overall strategy
- Recruit and develop the marketing team
- Take full ownership of marketing outcomes and launches
Benefits
- Token grant
- Flexible remote work
- Unlimited time off
- Quarterly offsite travel
- Events and conference budget