Campaign Planning Specialist
Japanese fintech company operating the PayPay mobile payments service.
Maintainer signals as of 9/2/2026
About PayPay Corporation
PayPay Corporation develops and provides electronic payment services, including the PayPay mobile payment platform. It was founded on June 15, 2018, is headquartered in Tokyo, Japan, and currently operates an active financial-services platform integrating payments with card, banking, securities, and insurance offerings.
Skills
About the Role
Develop and execute mass-marketing strategies that expand and activate users. Plan major campaigns, define budgets and KPIs, manage schedules and costs, assess outcomes, coordinate stakeholders, review legal compliance, oversee media and creative work, prepare announcements, resolve execution issues, and use generative AI to improve efficiency.
Requirements
- Practical experience using generative AI, such as ChatGPT, to improve work efficiency or sophistication
- Practical experience planning and managing campaigns
- Experience negotiating with a broad range of internal and external stakeholders
- Practical marketing experience
- Basic knowledge of marketing-related laws, including the Act against Unjustifiable Premiums and Misleading Representations
- Experience applying the PDCA cycle
- Experience evaluating campaign effectiveness
- Business-level English proficiency, data analysis knowledge or experience, and SQL knowledge are preferred
Responsibilities
- Plan and develop large-scale campaigns
- Set budgets, KPIs, and schedules for initiatives
- Explain proposals and build alignment with internal departments and executives
- Review campaign plans for compliance with relevant laws, including the Act against Unjustifiable Premiums and Misleading Representations
- Direct owned media and external advertising placements and supervise creative work
- Prepare press releases and campaign announcements
- Forecast costs, manage progress, and analyze results after campaigns conclude
- Resolve issues during campaign execution
- Use generative AI to improve operational efficiency and sophistication
- Coordinate campaign delivery and progress management across legal, sales, call center, and product functions
Benefits
- Hybrid workstyle
- Super-flexible working hours with no core time
- Weekends, public holidays, year-end and New Year holidays, and other company-designated days off
- Annual paid leave, bereavement leave, maternity leave, childcare leave, nursing-care leave, and family-care leave
- Social insurance
- Defined-contribution pension plan
- Overtime and late-night work allowances
- Option to receive part of salary through a PayPay account