Brand Success Manager
TYB is a community-driven rewards and loyalty platform that connects fans with brands through challenges, feedback, exclusive access, collectibles, and rewards.
Funding history
Investors
Projects
About TYB
TYB operates a platform where fans discover brands, participate in challenges and community experiences, share feedback and product content, earn coins, and receive rewards such as discounts, collectibles, exclusive access, and product drops. For brands, TYB provides community engagement, loyalty and rewards automation, CRM integrations, Shopify integration, customer insights, user-generated content, and tools to increase repeat purchases and lifetime value. Its clients include beauty, health and wellness, retail, and CPG brands.
Skills
About the Role
You will manage brand accounts as a growth-agency partner, developing community and loyalty strategies, analyzing platform performance, and helping customers increase adoption, retention, and revenue. You will lead planning and performance reviews, advise on product capabilities, coordinate support, and represent customer needs internally.
Responsibilities
- Co-develop monthly, quarterly, and annual strategies aligned with brand growth and retention goals.
- Lead planning sessions for launches, loyalty migrations, and seasonal marketing.
- Design multi-week platform plans based on customer segments and brand goals.
- Adjust loyalty levels, rewards, and coin economics for each brand.
- Analyze platform usage, engagement, and redemption data.
- Create QBRs and performance recaps.
- Partner with Product and Marketing to test engagement, sales, and redemption tactics.
- Align the platform with customers' broader business objectives.
- Act as the primary escalation point and coordinate cross-functional support.
- Manage day-to-day relationships with brand stakeholders.
- Prepare and present executive performance reviews and strategic recaps.
- Represent customer needs to Product, Design, and Leadership.
- Collaborate with Sales on expansion business cases.
- Advise customers on platform capabilities, segmentation, exclusives, and reward gating.
- Provide structured product feedback based on customer needs.
- Guide experimentation with new features.
- Educate clients on platform, loyalty, incentive, and community-engagement trends.