Brand Event Planning and Operations Specialist
Skills
About the Role
You will plan and design external brand experiences for conferences, exhibitions, and seminars both online and offline. You will translate brand messages into space, content, and programs, and lead end-to-end project operations including budgets, schedules, risks, vendors, and agencies. You will coordinate publicity, speakers, registration systems, print, exhibitions, and food and beverage logistics, analyze event performance and produce reports, and apply improvements to future planning. You will also support internal culture events, employee participation programs, and company-wide campaigns.
Requirements
- 3+ years of practical experience in brand experience, marketing, or event promotion
- Experience planning and operating online and offline brand experience programs
- Experience leading projects with diverse internal and external stakeholders
- Ability to write proposals and plans and clearly structure brand messages
- Experience managing budgets, schedules, and risks to complete projects
- Responsible and detail-oriented work approach
Responsibilities
- Plan external brand experiences
- Design event concepts and session structures for conferences, exhibitions, and seminars
- Translate brand messages into space, content, and program elements
- Manage overall project operations and execution
- Plan and execute event operations
- Manage budgets, schedules, and risks
- Design and maintain operation processes
- Lead communication with agencies and partners
- Manage end-to-end event tasks including publicity, speaker coordination, registration, print, exhibitions, and F&B
- Analyze performance data and prepare reports
- Derive improvements and incorporate them into future planning
- Support internal brand experience work and company culture events
- Plan and execute employee participation events and internal campaigns