Brand and Marketing Designer

Skills

About the Role

You will lead the evolution of the visual identity and translate it into clear guidelines and reusable design systems. You will direct creative concepts for model launches, campaigns, and events; create digital and physical marketing materials; guide the website and growth pages; and build tools and templates that enable consistent brand work across marketing, sales, and engineering. You will also align brand foundations with product design and help shape design practices.

Requirements

• At least six years of brand-design experience.
• Experience leading brand projects from concept through rollout.
• Strong identity and visual-design craft, including typography, color, layout, art direction, and motion.
• Experience improving team quality through shipped work and feedback.
• Experience building guidelines, templates, or design systems used independently by others.
• Ability to communicate design decisions to founders, engineers, and marketers.
• Ability to work effectively amid ambiguity.

Responsibilities

• Lead the evolution of the visual identity, including logo, typography, color, imagery, and motion.
• Create brand guidelines and design systems.
• Develop creative concepts and direction for model launches, campaigns, and events.
• Create social posts, editorial content, decks, documents, sales materials, event spaces, merchandise, and print materials.
• Own the design direction for bfl.ai and growth pages.
• Build templates, internal tools, and an agent-readable design system.
• Align typography, color, and components with product design across product surfaces.
• Help define design review practices and represent design across the company.
• Help shape the growth of brand and marketing design, including future hiring.

Benefits

• Equity.
• Reasonable travel costs covered for required in-person time.