B2C Marketing Manager
Mercuryo provides a payment engine for web3 businesses, offering products like On-Ramp, Off-Ramp, and virtual crypto cards to simplify user onboarding and transactions. They support numerous blockchains and cryptocurrencies, serving clients such as wallets, DEXs, and GameFi platforms.
Funding
About Mercuryo
Mercuryo is a payment infrastructure provider for web3 businesses, trusted by over 200 companies since its launch in 2018. The company offers a suite of integrated products designed to simplify access to web3, win users, and grow revenue. Key products include On-Ramp for fast user onboarding, Spend for virtual co-branded crypto cards, Off-Ramp for cashing out to Visa & MasterCard, Pro for large business transactions, DCA for automated crypto purchasing, and NFT Checkout for quick NFT purchases. Mercuryo supports over 135 countries, 10+ payment methods, 30+ cryptocurrencies, and numerous leading L1 & L2 blockchains. Their solutions cater to a wide range of use cases, including wallets, DEXs, NFT & GameFi platforms, yield platforms, and browser extensions.
Skills
About the Role
You will design and execute the end-to-end B2C marketing strategy, run go-to-market plans for new features and product lines, and build user segments to drive acquisition, activation, retention, and reactivation. You will lead email and lifecycle marketing, set up automation, analyze channel performance with data and AI tools, collaborate with Product Sales and Partnerships to shape campaigns, and monitor competitor positioning and market trends to refine messaging.
Requirements
- 5+ years in B2C marketing within crypto fintech or AI-native companies
- GTM experience expanding consumer products into new regions or languages
- Demonstrated success building and scaling lifecycle programs especially email and in-product messaging
- Proven experience running GTM strategies and coordinating across stakeholders
- Strong analytical skills and comfort working with product and data teams
- Fluency in using AI tools including LLMs automation platforms and AI-powered analytics
- Self-starter attitude with hands-on execution mentality
Responsibilities
- Design and execute end-to-end B2C marketing strategy
- Execute go-to-market plans for new features and product lines
- Build user segments and create tactics for acquisition activation retention and reactivation
- Leverage AI tools to improve personalization and targeting at scale
- Develop and maintain a marketing calendar for launches and lifecycle flows
- Lead email and lifecycle marketing including automation setup and deliverability
- Collaborate with Product Sales and Partnerships to shape and deliver campaigns
- Analyze performance across channels and recommend data-driven actions
- Track competitor positioning and market trends to refine messaging
Benefits
- Competitive market rate salary and performance-based incentives
- 22 days annual leave plus 6 company days and bank holidays
- Comprehensive health insurance plans
- Extensive benefits program
- Flexible work schedule and remote work options
- Modern offices and co-working spaces across six countries
- Working equipment