B2B Embedded Partnerships Marketing Manager

Skills

About the Role

You will own the GCC partnerships marketing programme and turn commercial priorities into high-impact marketing activity. You will create category education, thought leadership, content, use cases, sales enablement, and relationship-led activations. You will collaborate with partnerships and central marketing stakeholders, manage agencies and budgets, and measure pipeline contribution to improve the GCC playbook.

Requirements

• 5 or more years of B2B marketing experience within fintech, payments, financial services, SaaS, or a related technology environment.
• Direct experience in embedded finance, payments infrastructure, platform partnerships, API-based businesses, or a closely related area is strongly preferred.
• Understanding of longer and more complex B2B sales cycles.
• Experience developing category education, thought leadership, content, and use cases for complex technology solutions.
• Experience creating sales enablement and marketing materials that support opportunity development and pipeline progression.
• Experience partnering with Partnerships or commercial teams on account strategy, relationship building, and go-to-market activity.
• Stakeholder management, project management, and communication skills.

Responsibilities

• Own the GCC partnerships marketing programme.
• Develop marketing programmes for complex B2B sales cycles.
• Create thought leadership, content, use cases, and sales enablement materials.
• Partner with the Partnerships team on account strategy and pipeline progression.
• Maximise strategic memberships and industry associations.
• Own relationship-led activations, including client events, sponsorships, and executive hosting.
• Collaborate with central marketing teams to deliver locally relevant activity.
• Measure marketing effectiveness and pipeline contribution.