Assistant Manager – Digital/ Performance Marketing
Delta Exchange is a cryptocurrency derivatives exchange offering futures, options, and leveraged trading. They have a referral program allowing users to earn commissions from the trading fees of referred users.
Funding
About Delta Exchange
Delta Exchange is a derivatives trading platform that offers features like futures, options, and leveraged trading for virtual digital assets. It provides a referral program where users can earn a commission on the trading fees paid by their invited friends. The platform is operated by Excelium Technologies Private Limited, a FIU (Govt. of India) registered entity.
Skills
About the Role
You will plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple Ads, X (Twitter), and other relevant channels. You will analyze campaign performance and continuously optimize for CAC, LTV, and ROAS. You will manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights. You will work with internal & external agencies/teams to develop engaging ad creatives & copies. You will leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency. You will utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches. You will identify, negotiate, and onboard strategic direct partners to drive customer acquisition. You will work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
Requirements
- Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple ads, X (Twitter), and other relevant channels.
- Analyse campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights.
- Work with internal & external agency/teams to develop engaging ad creatives & copies.
- Leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches.
- Identify, negotiate, and onboard strategic Direct partners to drive customer acquisition.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple Ads, X (Twitter), and other relevant channels.
- Analyse campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights.
- Work with internal & external agency/teams to develop engaging ad creatives & copies.
- Leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches.
- Identify, negotiate, and onboard strategic Direct partners to drive customer acquisition.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
