Social Media and Brand Voice Lead

Skills

About the Role

You will lead social strategy with X as the priority, shape the brand voice across channels and materials, and help the founder publish in their own voice. You will create photo, video, and written content, manage LinkedIn, YouTube, and the blog, measure outcomes, and draw stories from technical staff.

Requirements

• 5+ years of social, content, or brand experience
• Experience personally managing a company X account
• Strong short-form writing skills
• Experience writing in another person's voice, ideally a founder's
• Ability to shoot and edit publishable video on a phone
• Technical curiosity to understand and explain robotic cells

Responsibilities

• Set strategy and manage the X account
• Build a consistent posting rhythm and engage relevant physical AI, manufacturing, and defense technology conversations
• Work with the founder on drafts, prompts, angles, and posting discipline
• Write and maintain a tone-of-voice guide
• Ensure consistent voice across job descriptions, site copy, decks, customer materials, and internal announcements
• Shoot and edit short-form video
• Write posts, launch announcements, customer stories, and technical explainers
• Manage LinkedIn, YouTube, and the website blog
• Measure audience quality, candidate and customer inbound, and content effectiveness
• Report monthly on performance and discontinue ineffective work
• Work with engineers, operators, and the Events Coordinator to develop stories

Benefits

• Equity compensation for eligible roles, subject to Board of Director approval
• Comprehensive health coverage
• Dental coverage
• Vision coverage
• Generous PTO