Senior Product Marketing Manager, World ID
The aim of World Foundation is both philosophical and political: to realize more inclusive, fair and just institutions of governance and of the global digital economy, including by helping achieve certain targets of U.N. Sustainable Development Goal 16 (namely, 16.4, 16.5, 16.6, 16.7, and 16.9). To that end, the Foundation serves as the steward of World, supporting and growing the network until it becomes fully self-sufficient.
Projects
About Worldcoin
The aim of World Foundation is both philosophical and political: to realize more inclusive, fair and just institutions of governance and of the global digital economy, including by helping achieve certain targets of U.N. Sustainable Development Goal 16 (namely, 16.4, 16.5, 16.6, 16.7, and 16.9). To that end, the Foundation serves as the steward of World, supporting and growing the network until it becomes fully self-sufficient. World Foundation is an exempted limited guarantee foundation company incorporated in the Cayman Islands. To learn more about this type of entity, check out this Guide to the Cayman Islands Foundation Company from the Foundation’s outside counsel at the law firm, Ogier. Today, World Foundation is “memberless”; it has no owners or shareholders. It is governed by a Board with four Directors, Chris “W” Waclawek, Phillip Sippl, Weinberger Ventures GmbH (acting through its sole director, Pascal Weinberger) and a Cayman Islands based professional director. The Foundation’s founding documents specifically contemplate DAO-driven governance. The documents make it possible, through a prescribed process, for the DAO to make recommendations to the Foundation’s Board of Directors. The Board is then bound to “observe, implement, carry out, action and execute with best efforts any and all DAO Recommendations,” subject to directors’ fiduciary duties and legal requirements. World Assets Limited is a business company incorporated in the British Virgin Islands. World Foundation is the sole member and sole director of World Assets Ltd. World Assets Ltd. is the entity responsible for distributing the 75% of all Worldcoin tokens (WLD) that have been allocated to the World Network community. As such, it is solely responsible for the content of the World documentation located at whitepaper.world.org. The content there has not been reviewed or approved by any competent authority in the BVI, the EU, or elsewhere.
Skills
About the Role
You will define and execute product marketing initiatives to drive adoption of World ID. You will create clear educational content for technical and non-technical audiences, build product and partnership collateral (documentation, case studies, whitepapers, decks), and support developer integration. You will engage developers, partners, and key opinion leaders through campaigns, events, and outreach, and perform market research to inform go-to-market plans and influence product direction. You will represent the product at conferences and meetups and work closely with product, engineering, and partnerships to align marketing with product strategy.
Requirements
- 5+ years of product marketing or related experience
- Experience with developer-focused marketing and partnerships
- Familiarity with Web2 and Web3 ecosystems
- Experience communicating technical concepts to varied audiences
- Proficiency creating case studies, pitch decks, blog posts, and technical documentation
- Strong written and verbal communication skills
- Collaborative cross-functional work experience
- Experience in blockchain or digital identity is a plus
Responsibilities
- Develop and execute marketing strategies to communicate World ID value
- Create educational content for technical and non-technical audiences
- Produce product documentation, case studies, and whitepapers
- Design sales and partner enablement assets such as decks and brochures
- Engage developers, key opinion leaders, and partners through campaigns
- Build and nurture strategic partnerships to drive adoption
- Attend and represent the product at conferences and meetups
- Conduct market research and competitive analysis
- Influence product roadmaps using market and developer feedback
- Develop and manage go-to-market strategies for new features
Benefits
- Office in downtown San Francisco
- Unlimited PTO
- Monthly phone reimbursement or company device
- Daily DoorDash credit for in-office meals
- Medical insurance
- Dental insurance
- Vision insurance
- 401k with employer match
- Life insurance
- Mental health benefits
- Commuter benefits
- Professional development stipend
- Flexible time off