Senior Product Director, Local Growth
OKX is a leading global cryptocurrency exchange offering a wide range of trading services, including spot and derivatives trading, as well as Web3 solutions.
Maintainer signals as of 8/23/2026
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About OKX
OKX is a global cryptocurrency exchange known for its trading services and financial products. The platform offers a wide range of features, including spot and derivatives trading, staking services, and a user-friendly interface suitable for both beginners and experienced traders.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Own product strategy and local growth planning for a specific region or country. Analyze local users, regulations, competitors, and market dynamics, improve the end-to-end product experience, build feedback loops, scale acquisition channels, and coordinate cross-functional teams to deliver growth.
Requirements
- 0-to-1 business building and growth experience in an emerging market
- Experience owning a user funnel covering acquisition, activation, and retention
- Strong product management capability, including product strategy, success metrics, roadmap prioritization, and A/B testing
- Cross-functional collaboration experience across design, engineering, data, and commercial teams
- Deep local market knowledge and an established local network
- Consumer product management experience in fintech, crypto, or trading preferred
- Excellent written and verbal communication skills in English
- Proficiency in Mandarin is a strong plus
- Proficiency in a relevant local language is a nice-to-have
- Crypto exchange product experience is a nice-to-have
- Familiarity with local payment rails and fiat-to-crypto conversion flows is a nice-to-have
- Hands-on trading experience in FX, equities, or crypto is a nice-to-have
Responsibilities
- Own product strategy and local growth planning for a specific region or country
- Develop local product competition and channel growth strategies
- Track the local crypto and fintech ecosystem and relevant macroeconomic factors
- Own the end-to-end local product experience across onboarding, fiat deposit, market analysis, trading, and earn
- Build product feedback loops using user behavior data, funnel analysis, and local user feedback
- Identify bottlenecks and opportunities in conversion, retention, and engagement
- Reduce registration-to-first-trade drop-off and shorten time-to-first-trade
- Identify, introduce, integrate, and scale user acquisition channels
- Leverage local networks to accelerate market entry and growth
- Collaborate with regional business development, marketing, operations, product, and engineering teams
Benefits
- Competitive total compensation package
- L&D programs and education subsidy
- Team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
