Senior Product Analyst
Tide is a UK-founded fintech business financial platform providing banking and financial-management services to small businesses and sole traders.
About Tide
Tide Platform Limited operates Tide, offering business accounts, payments, accounting and tax tools, savings, payroll, and business finance. Tide is FCA-authorised for electronic-money and payment services and is not itself a bank; its business bank accounts are provided through partner banks including ClearBank.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will manage insights projects for member growth and acquisition. You will use SQL and Python to analyse data, improve marketing performance, develop analytics roadmaps, integrate advertising-platform data, measure campaign outcomes, and present actionable findings to stakeholders.
Requirements
- 6+ years of experience in an analytics team for a digital product
- Performance marketing experience
- Understanding of digital marketing tools
- Knowledge of digital marketing, A/B testing, Google Analytics, and Appsflyer
- Knowledge of multi-touch attribution, marketing mix modelling, cohort analysis, and customer lifetime value
- Leadership skills to influence analysts, engineers, and data scientists
- SQL and visualisation-tool skills, including Looker, Tableau, or QlikView
- Storytelling and ability to explain analytical concepts to business users
- Ability to identify relevant metrics and valuable data projects
- Ability to build business relationships that support data-driven decision-making
Responsibilities
- Present actionable insights to stakeholders and senior management
- Use SQL and Python to solve business problems
- Improve performance marketing and growth initiatives through analytics
- Build analytics roadmaps for customer strategy, acquisition efficiency, lifetime value, and budget optimisation
- Integrate data from third-party platforms including Google Ads and Facebook Ads
- Advise performance-marketing stakeholders on member attribution
- Measure marketing campaign performance, ROI, and KPIs
- Prioritise business cases and refine work items with the business
- Deliver timely, high-quality analytics work
Benefits
- Share options
- Generous annual leave in addition to bank holidays
- Paid maternity, paternity, and adoption leave
- Paid and unpaid sabbatical options
- Private family health insurance with OPD coverage and top-up options
- Accidental and life insurance
- Access to therapy sessions, courses, meditations, and workshops
- Paid volunteering and personal-growth days
- Annual learning and development budget
- Work from abroad for up to 90 days annually
- Home-office setup contribution
- Laptop replacement and ownership of old laptop
- Office snacks, coffee, tea, and lunch where available