Senior Marketing Operations Specialist

Skills

About the Role

You will optimize HubSpot and Salesforce-driven marketing operations to align with Marketing, Sales, and Customer Success in a B2B SaaS environment. You will build marketing operations frameworks, automation, reporting, campaign workflows, KPI reports, attribution models, and system documentation while managing projects and stakeholder communication.

Requirements

• 2-4 years of experience in Marketing Automation or Marketing Operations in a B2B SaaS environment.
• Hands-on experience with HubSpot and Salesforce.
• Strong attention to detail.
• Ability to work in a team environment with extensive cross-functional collaboration.
• HubSpot or Salesforce certification is a bonus.

Responsibilities

• Optimize HubSpot strategy for full-funnel alignment with Marketing, Sales, and Customer Success teams.
• Build and scale the marketing operations and insights function with frameworks, automation, and reporting.
• Standardize campaign processes around lead capture, data capture, assignment, notification, and other workflows.
• Develop reports to analyze marketing channel performance, funnel conversion rates, and other KPIs.
• Build an attribution model to define marketing impact on company growth.
• Manage projects and communicate status across stakeholders.
• Balance long-term projects with day-to-day changes in a dynamic go-to-market organization.
• Serve as primary system administrator for marketing operations platforms and integration points.
• Draft and maintain documentation for system architecture.

Benefits

• Health insurance
• Flexible time off
• Learning and development initiatives
• Team-building sessions
• Mental health discussions
• Equity