Senior Manager Customer Lifecycle
FanDuel is a premier US-based gaming destination, offering daily fantasy sports, sports betting, and online casino games. Founded in 2009 to innovate the fantasy sports industry, it has become a leading mobile sports betting operator, allowing users to bet on sports, play online games, and build fantasy teams across a wide array of professional sports leagues.
Funding
Projects
About FanDuel
FanDuel is the premier gaming destination and #1 Sportsbook in the United States. What started as a backyard brainstorm in Texas in 2009 has grown into a major force in the gaming industry. The company revolutionized fantasy sports by simplifying the season-long game into daily contests, allowing fans to compete and win daily. Today, with over 12 million registered users, FanDuel offers a wide range of products including sports betting on leagues like the NFL, NBA, MLB, and NHL; an online casino with blackjack, slots, and live dealer games; daily fantasy sports for various sports like football, baseball, and basketball; and horse racing betting for major events. Additionally, FanDuel provides content through FanDuel TV and insights via FanDuel Research, making every moment of the game more engaging for its users.
Skills
About the Role
You will lead lifecycle marketing strategy across CRM programs to improve engagement, retention, reactivation, and customer lifetime value. You will optimize always-on automations, targeting, offers, and customer experiences; use customer data and predictive models to inform decisions; develop incentive strategies; evaluate performance; and run a structured test-and-learn roadmap. You will collaborate with CRM Operations, Marketing Technology, Product, Loyalty, Creative, Data Science, and Analytics stakeholders to deliver scalable campaigns.
Requirements
- 8+ years of experience, including 3+ years as a people manager, in Customer Marketing, CRM, Lifecycle Marketing, or related fields.
- Experience owning performance-driven programs.
- Experience using data to drive decisions and optimize performance.
- Ability to translate customer data and insights into targeting, offer, and messaging strategies.
- Experience applying segmentation, testing, or predictive models in marketing programs with Data Science or Analytics teams.
- Experience managing and optimizing marketing investment for efficiency and measurable business outcomes.
- Experience partnering cross-functionally with Product, Marketing Technology, Analytics, and Operations teams.
- Familiarity with CRM and marketing technology platforms, personalization, and automation.
- Communication and stakeholder management skills.
- Bachelor’s degree.
- Interest in sports and sports betting or willingness to learn.
Responsibilities
- Lead lifecycle marketing strategy across core CRM programs.
- Own and optimize always-on lifecycle automations.
- Develop customer incentive and promotional strategies.
- Increase participation in lifecycle programs.
- Partner with Data Science to apply predictive models and customer insights.
- Shape the roadmap for advanced targeting and decisioning capabilities.
- Forecast, plan, and evaluate lifecycle performance.
- Translate data insights into messaging, offer, and customer-experience strategies.
- Collaborate with CRM Operations, Marketing Technology, Product, Loyalty, and Creative teams to deliver scalable campaigns.
- Integrate lifecycle strategies with rewards programs and customer value initiatives.
- Lead and contribute to a test-and-learn roadmap.
Benefits
- Health plans
- Fertility and family-planning programs
- Mental health support
- Fitness benefits
- Paid time off
- Sick leave
- Annual bonus opportunities
- Long-term incentive opportunities
- 401(k) matching up to 5%
- Commuter benefits
- Pet insurance
- Medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Disability insurance
- Cash bonuses
- Stock program participation
- 14 paid company holidays
