Senior CRM Manager

Skills

About the Role

You will develop CRM streams for Mining, GoMining Academy, and Miner Wars and support onboarding development. You will design omnichannel flows (email, push, in-app), segment users by behavior and attributes, define event and attribute requirements with product, write communication copy and set up email HTML when needed, run A/B tests and analyze results, launch data-driven hypotheses, delegate tasks, ensure execution quality, and take ownership of growing CRM channel revenue.

Requirements

• 5+ years of experience in CRM marketing
• Hands-on experience with Customer.io or similar platforms
• Experience building complex triggered and omnichannel flows
• Ability to formulate and validate hypotheses
• Strong understanding of statistics and A/B testing principles
• Ability to quickly understand the product and adapt to change
• Ability to make independent decisions without constant supervision
• Experience working in a multitasking environment
• Readiness to respond quickly to work-related communications
• English level: at least Intermediate (spoken and written)

Responsibilities

• Develop and optimize CRM scenarios within the assigned streams
• Design omnichannel flows (email, push, in-app)
• Develop, prioritize, and launch data-driven hypotheses
• Run A/B tests with control groups and analyze their impact on key metrics
• Segment users based on behavioral events and attributes
• Define requirements for events and attributes in collaboration with the product team
• Write communication copy and perform email HTML setup when needed
• Delegate tasks and ensure quality of execution
• Drive CRM channel revenue growth within the assigned scope
• Support development of onboarding

Benefits

• Support for courses conferences and English learning (up to 100% coverage)
• Remote or hybrid format with flexible hours across international teams
• Paid leave: up to 28 vacation days plus 8 company holidays and 5 personal days per year
• Structured performance reviews and team awards
• Retreats in international locations (for example company apartments in Cyprus)