Email marketing manager

Skills

About the Role

You will develop and execute email marketing strategies including automated, triggered and manual campaigns. You will segment and analyze mailing lists, run A/B tests to optimise performance, prepare and design email newsletters using built-in editors, and create both manual and automated mailing lists. You will write and edit copy and use HTML/CSS to ensure emails render correctly and follow basic email design principles.

Requirements

• Experience in the fintech industry
• Prior successful email generation cases available
• Fluent English and copywriting skills
• Knowledge of HTML and CSS and experience in writing emails
• Understanding of basic principles of email design

Responsibilities

• Develop email marketing strategies including automated, triggered and manual campaigns
• Segment mailing lists
• Analyze and optimize mailing lists using A/B testing
• Prepare and create email newsletters using built-in editors
• Create manual and automated mailing lists
• Write and edit email copy and select email content