Email marketing manager
Humaniq is a blockchain-based financial-services company focused on financial inclusion for unbanked and underbanked people. Its mobile app provides an HMQ wallet, transfers, identity verification, and related services, while offering businesses access to its user base and an open API.
Funding
About Humaniq
Humaniq operates a mobile financial-inclusion platform built around its application, infrastructure, and HMQ cryptocurrency. The company describes biometric user verification, a digital wallet, HMQ transfers, bonuses, surveys, business chats, and exchange functionality. It targets people without conventional banking access, particularly in emerging economies, and also supports businesses, startups, and projects seeking to offer services through the Humaniq system.
Skills
About the Role
You will develop and execute email marketing strategies including automated, triggered and manual campaigns. You will segment and analyze mailing lists, run A/B tests to optimise performance, prepare and design email newsletters using built-in editors, and create both manual and automated mailing lists. You will write and edit copy and use HTML/CSS to ensure emails render correctly and follow basic email design principles.
Requirements
- Experience in the fintech industry
- Prior successful email generation cases available
- Fluent English and copywriting skills
- Knowledge of HTML and CSS and experience in writing emails
- Understanding of basic principles of email design
Responsibilities
- Develop email marketing strategies including automated, triggered and manual campaigns
- Segment mailing lists
- Analyze and optimize mailing lists using A/B testing
- Prepare and create email newsletters using built-in editors
- Create manual and automated mailing lists
- Write and edit email copy and select email content
