Senior Creative Designer Performance Marketing Static and Motion
Payward, Inc. is the parent company and operating platform behind Kraken and a portfolio spanning trading, custody, payments, lending, tokenized assets, onchain finance, and benchmarks.
Funding history
Investors
Projects
About Payward, Inc.
Payward operates unified financial infrastructure across crypto and traditional markets, including shared liquidity, risk and margin systems, collateral and settlement, compliance, and licensing. Its first-party portfolio includes Kraken, Kraken Pro, NinjaTrader, Breakout, xStocks, Payward Services, CF Benchmarks, Reap, Krak, Kraken Prime, Kraken OTC, Kraken Custody, and Bitnomial.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will concept, produce, and deliver paid static creative for launches, campaigns, promotions, and always-on activity. You will adapt creative for social platforms, create performance video, use AI-assisted image and video tools, localize assets across markets, analyze test results, and refine future creative.
Requirements
- 5+ years of performance creative experience at a high-volume in-house team or performance agency
- Portfolio demonstrating paid static work, video cuts, AI-assisted work, and creative testing
- Expertise in layout, hierarchy, typography, and composition
- Platform-native creative expertise across Meta, TikTok, and YouTube
- Video production and sound-design skills
- High-level proficiency with generative AI video and image tools
- Experience with structured creative testing and performance metrics
- Knowledge of internet and meme culture
- Ability to work within regulatory constraints
- Copywriting skills
- Proficiency with Figma and Adobe Creative Cloud, including After Effects, Premiere, and Photoshop
- Interest in investing and crypto
Responsibilities
- Own paid static creative for product launches, campaigns, promotions, and always-on activity
- Create platform-native assets for Meta, TikTok, YouTube, LinkedIn, Reddit, and X
- Concept and produce performance video in multiple formats
- Produce AI-generated and AI-assisted video and imagery
- Pitch culturally timely, internet-native concepts
- Version and localize creative across markets, languages, formats, and regulatory requirements
- Use creative test results to develop new hooks, concepts, and cuts
- Partner with product marketing, compliance, and regional stakeholders to secure approvals
- Maintain a high craft standard and organized source files