Product Marketing Manager
Skills
About the Role
You will own how the product is positioned, messaged, and launched across every audience and stage. You will translate features into clear business value, write product copy and in-app messaging, and craft launch and GTM assets. You will drive lifecycle communications to increase activation and retention, build sales collateral (decks, one-pagers, case studies, battlecards), and maintain competitive intelligence to support sales. You will partner with Product, Design, Content, and Engineering to ensure a consistent story from first touch to expansion.
Requirements
- 5+ years in product marketing; fintech, crypto, or B2B SaaS preferred
- Launches you can point to that moved the needle
- Exceptional writing
- Experience supporting PLG and sales-assisted motions
- AI-native
- Autonomous and low-ego
Responsibilities
- Define product positioning
- Own feature messaging and translate features into business value
- Plan and execute product launches and GTM messaging
- Drive lifecycle communications to boost activation and retention
- Write product copy and in-app messaging
- Create sales collateral including decks, one-pagers, and case studies
- Maintain competitive intelligence
- Coordinate with Product, Design, Content, and Engineering
Benefits
- Equity