Product Marketing Manager

Skills

About the Role

You will lead the end-to-end go-to-market process for new product launches, from strategic planning through execution. You will translate product capabilities into clear, compelling marketing narratives and positioning, and collaborate closely with Product, Marketing, Research, and Legal teams to ensure messaging is aligned, accurate, and impactful. You will identify the right marketing channels for each launch and partner with channel owners to execute campaigns. You will also own special projects related to claims development — researching, framing, and validating marketing claims — and help build scalable mechanisms and processes that improve how products are launched and promoted.

Requirements

• 6+ years of experience in product marketing for consumer facing (B2C) products, preferably in fast-paced, high-growth environments
• Experience with in-house marketing teams in the tech or digital product space; digital health or telehealth a plus
• Proven experience partnering with product teams and cross-functional stakeholders beyond just marketing
• Strong product sense, with the ability to translate complex features into user-centered messaging
• Scrappy, adaptable, and comfortable with ambiguity
• Strategic thinker with strong communication skills and a collaborative mindset

Responsibilities

• Lead the end-to-end go-to-market (GTM) process for new product launches, from strategic planning through execution
• Translate product capabilities into clear, compelling marketing narratives and positioning
• Collaborate closely with Product, Marketing, Research, and Legal teams to ensure messaging is aligned, accurate, and impactful
• Identify the right marketing channels for each product launch and partner with channel owners to execute campaigns
• Own and drive special projects related to claims development, including researching, framing, and validating marketing claims
• Help build scalable mechanisms and processes that improve how we launch and promote products

Benefits

• 401(k) with company match
• Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week
• Top-tier medical plans for you and your family, including a premium-free plan option
• Dental, vision, and life insurance
• Paid parental leave
• Stock awards
• Performance-based bonus
• Exclusive access to Noom's products