Product Manager / Director, VIP Growth & Operations
OKX is a leading global cryptocurrency exchange offering a wide range of trading services, including spot and derivatives trading, as well as Web3 solutions.
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About OKX
OKX is a global cryptocurrency exchange known for its trading services and financial products. The platform offers a wide range of features, including spot and derivatives trading, staking services, and a user-friendly interface suitable for both beginners and experienced traders.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead VIP growth and operations strategy and product planning for high-net-worth individuals, institutional clients, market makers, and other VIP segments. You will manage customer lifecycles, develop personalized services and growth programs, optimize systems, and improve retention, trading activity, revenue, and AUM through data-driven programs.
Requirements
- Bachelor's degree or higher
- 5+ years of product management or product strategy experience
- Web3 and cryptocurrency industry knowledge
- Exchange product knowledge
- Institutional services knowledge
- API trading knowledge
- VIP incentive program knowledge
- Experience in CEXs, brokerages, financial institutions, or high-net-worth client products preferred
- Data analysis tools
- Data-driven decision-making
- English and Chinese fluency
- Multi-market collaboration experience
Responsibilities
- Own day-to-day VIP growth and operations execution
- Plan, launch, and iterate VIP lifecycle programs
- Build and run a VIP lifecycle operations framework
- Define VIP segments, triggers, and journeys
- Establish operating rhythms and ensure consistent execution with local markets
- Co-create market plans with local teams
- Plan and execute VIP offsites and online events
- Develop and scale VIP growth programs and tools
- Establish a data-driven growth operating model
- Coordinate Product, Data, Engineering, and Operations teams
- Define KPIs and monitor program performance
- Optimize programs based on data and market feedback
Benefits
- Competitive total compensation package
- L&D programs and education subsidy
- Team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
