Paid Search and App Marketing Manager
IG operates an award-winning trading platform and provides forex trading services, support, and educational resources through IG Academy.
Maintainer signals as of 9/2/2026
About IG
IG is a trading-services company offering an award-winning trading platform, including forex trading services in the US. Its website highlights instant support and educational resources through IG Academy, and warns users about the risks of leveraged CFD trading.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will manage and scale paid search campaigns across major platforms for the UK and Ireland. You will optimise performance against acquisition and lifetime-value metrics, run geo-experiments, collaborate with SEO, test growth opportunities, and use AI agents to automate workflows and reporting.
Requirements
- Experience managing and scaling paid search in a fast-paced environment
- Excel
- Google Analytics 4
- Search Ads 360
- Campaign Manager 360
- Knowledge of click-tracking methodologies and troubleshooting
- Knowledge of attribution models
- Communication and presentation skills
Responsibilities
- Manage paid search campaigns across Google, Bing, Apple Search Ads, and other platforms
- Monitor and optimise performance against CPA and client lifetime value
- Run geo-experiments to validate incrementality
- Collaborate with SEO to maximise search click share
- Identify and test opportunities to scale new-client acquisition
- Monitor emerging AI trends affecting search
- Develop AI agents to automate workflows and reporting
Benefits
- Flexible benefits package
- Private medical cover for employees and their families
- Life insurance
- Gym membership contribution
- 25 days of holiday plus a birthday day and two volunteering days
- Option to buy or sell holiday days
- LinkedIn Learning access
- Employee networks
- Enhanced parental pay and leave
