Media Investment Strategy Director
FanDuel is a premier US-based gaming destination, offering daily fantasy sports, sports betting, and online casino games. Founded in 2009 to innovate the fantasy sports industry, it has become a leading mobile sports betting operator, allowing users to bet on sports, play online games, and build fantasy teams across a wide array of professional sports leagues.
Funding
Projects
About FanDuel
FanDuel is the premier gaming destination and #1 Sportsbook in the United States. What started as a backyard brainstorm in Texas in 2009 has grown into a major force in the gaming industry. The company revolutionized fantasy sports by simplifying the season-long game into daily contests, allowing fans to compete and win daily. Today, with over 12 million registered users, FanDuel offers a wide range of products including sports betting on leagues like the NFL, NBA, MLB, and NHL; an online casino with blackjack, slots, and live dealer games; daily fantasy sports for various sports like football, baseball, and basketball; and horse racing betting for major events. Additionally, FanDuel provides content through FanDuel TV and insights via FanDuel Research, making every moment of the game more engaging for its users.
Skills
About the Role
You will lead media investment strategy, planning, and operations to drive commercial growth. You will develop a high-performing team, optimize media investments and partnerships, improve workflows through automation, use marketing mix modeling and analytics to improve ROI, and manage annual investment planning and forecasting with finance.
Requirements
- 8+ years of experience in digital or growth marketing focused on consumer acquisition.
- Strong communication skills and experience influencing senior leadership teams.
- Commercial and financial acumen with the ability to manage senior stakeholders.
- Analytical rigor in decision-making.
- Ability to balance strategic work with execution.
- Proficiency with marketing tools including Amplitude, AppsFlyer, Google Analytics, and Tableau.
Responsibilities
- Build, lead, and develop a high-performing media planning, investment strategy, and operations team.
- Evolve the media planning process to align commercial and brand strategy with media investment.
- Manage and challenge media investment practices to drive short-term and long-term growth.
- Partner with media investment leads to optimize in-period investments around key sports events.
- Drive process, workflow, and operational automation efficiencies.
- Partner with GTM teams to optimize sports investment and define growth strategies.
- Use marketing mix modeling insights to improve marketing ROI.
- Support partnership endeavors and joint business plans with tier-one digital media partners.
- Partner with media analytics to improve performance reporting and visualizations.
- Ensure achievement of business performance metrics and payback targets.
- Work with finance to build annual marketing investment plans and guide quarterly reforecasting.
- Lead partnership investment valuation work.
- Improve reporting, insights, experiments, and the partnership portfolio.
- Lead and influence media and campaign marketing teams to deliver media targets.
- Foster a test-and-learn culture.
Benefits
- Health plans, including fertility and family-planning programs, mental health support, and fitness benefits.
- Paid time off and sick leave.
- Annual bonus and long-term incentive opportunities based on performance.
- 401(k) with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Medical, vision, dental, life, and disability insurance.
- Short-term or long-term incentive compensation, including cash bonuses and stock program participation.
- 14 paid company holidays.
