Media & KOL Manager
BNB Chain is a community-led blockchain ecosystem powered by BNB, composed of BNB Smart Chain (L1), opBNB (L2) and BNB Greenfield (storage). In 2024, Beacon Chain functions fused into BSC.
Projects
About BNB Chain
BNB Chain is an open, permissionless blockchain ecosystem for building Web3 apps. It includes BNB Smart Chain (EVM L1), opBNB (L2), and BNB Greenfield for decentralized storage, all powered by the BNB token. The network rebranded from Binance Chain/Smart Chain to BNB Chain in 2022, and in 2024 migrated Beacon Chain staking/governance to BSC as part of the BNB Chain Fusion.
Skills
About the Role
You will build and manage relationships with KOLs, influencers and crypto media, develop engagement strategies, coordinate outreach and press activity, and analyze performance to optimize results. You will also manage contracts and collaborate with marketing, community and business development teams.
Requirements
- Proven experience managing KOLs, influencers and media relations, preferably in blockchain, crypto or tech
- Strong networking, communication and relationship-building skills
- Ability to develop and execute engagement and media outreach plans
- Familiarity with the crypto ecosystem, community players and media landscape
- Ability to work independently and collaboratively in a fast-paced environment
- Proficiency in English and Chinese
Responsibilities
- Identify, engage and manage key opinion leaders, influencers and community advocates
- Develop and execute KOL engagement strategies
- Manage media relations with crypto and tech journalists, bloggers and outlets
- Coordinate media outreach, press releases, interviews and media events
- Collaborate with marketing, community and business development teams
- Coordinate content creation, events and promotions with KOLs and media partners
- Monitor and analyze KOL and media performance metrics
- Manage contracts, partnerships and communications with KOLs and media
- Track industry trends and emerging influencers