Marketing Manager - B2B Marketing
Skills
About the Role
You will own and execute go-to-market strategies for B2B products, build and scale demand-generation engines beyond paid media, and translate complex blockchain primitives into clear business outcomes. You will create full-funnel content including solution briefs, webinars, and thought leadership, and develop partner marketing toolkits to accelerate partner launches. You will work remotely while aligning with approximately ±2 hours of the UK timezone to collaborate with stakeholders and measure marketing activity against commercial metrics such as MQLs, pipeline and ROI.
Requirements
- 5+ years in B2B growth or product marketing, ideally within Fintech SaaS or Web3
- Deep understanding of stablecoin ecosystems such as USDC and EURC
- Knowledge of onchain treasury management, non-custodial architecture and smart contract vaults
- Ability to connect marketing activity to commercial outcomes (MQLs pipeline predictability ROI)
- Entrepreneurial hands-on execution with experience working to lean budgets
- Strong written and verbal communication skills for executive audiences
- Experience integrating Generative AI into B2B marketing workflows
- Ability to work within approximately ±2 hours of the UK timezone
Responsibilities
- Co-own positioning messaging and go-to-market strategy for B2B products
- Build and scale demand-generation engines beyond paid media
- Translate complex blockchain primitives into clear business outcomes
- Develop full-funnel content including solution briefs and webinars
- Create partner marketing toolkits to accelerate partner go-live and adoption
Benefits
- Generous leave and public holidays
- Paid charity day
- Flexible working hours and remote working
- Company-provided equipment
- Annual training and development budget