Head of Content
Skills
About the Role
You will define and execute a global content strategy, craft the overarching brand narrative, and translate complex technical concepts into accessible content. You will lead SEO initiatives, measure and optimize content performance, manage content production, and collaborate with product, engineering, and external partners to deliver high-impact campaigns.
Requirements
- Prior experience leading content and partner marketing within fast-growing crypto or Web3 companies or related fintech/digital growth sectors
- Proven experience in content strategy
- Proven experience in SEO and SEM
- Genuine interest in Web3 technologies, blockchain, and cryptocurrency
Responsibilities
- Develop and execute comprehensive content strategy aligned with business objectives and product roadmaps
- Define and articulate the overarching brand story and key messaging for retail audiences
- Design and lead co-marketing and content programs with Web3 partners to expand reach
- Oversee creation and maintenance of a global editorial calendar for all content touchpoints
- Define and enforce content guidelines to ensure a consistent on-brand voice and quality
- Lead SEO strategy and execution including keyword research, content gap analysis, and technical SEO collaboration
- Establish content analytics frameworks and track KPIs such as organic traffic and conversion rates
- Utilize data-driven insights to optimize content strategies and improve conversion rates
- Produce end-to-end content and oversee production processes, managing internal and external writers, designers, and agencies
- Translate complex technical concepts with product and engineering teams into engaging content for retail audiences
Benefits
- Flexible working schedules
- Remote work
- State-of-the-art equipment
- Dedicated research time (Friday afternoons) for experimentation or side projects