Growth Workflow Manager, Organic Growth
Payward, Inc. is a global financial infrastructure company and the parent organization behind Kraken. It provides trading, custody, payments, lending, staking, tokenized assets, derivatives, and market data infrastructure to consumers, professional traders, institutions, enterprises, fintechs, banks, exchanges, asset managers, and onchain platforms.
Funding history
Investors
Projects
About Payward, Inc.
Payward, Inc. operates a unified financial infrastructure platform powering a portfolio of products including Kraken, NinjaTrader, Breakout, xStocks, CF Benchmarks, and Payward Services. Its shared architecture provides global liquidity, risk and margin management, collateral and settlement, compliance and licensing, and operational infrastructure across crypto, tokenized assets, and traditional markets. Through Payward Services, the company offers APIs and infrastructure for crypto trading, custody, on/off-ramps, tokenized equities, derivatives, staking and yield, payments, and benchmark data. Payward operates across more than 190 jurisdictions and serves consumers, professional traders, institutional investors, enterprises, fintechs, banks, exchanges, asset managers, and DeFi/onchain protocols.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You automate and scale organic growth workflows from keyword and visibility signal ingestion through content brief generation and CMS deployment. You monitor LLM visibility, automate alerts, QA AI-generated content, define knowledge base inputs, and extend automation across CRO, onboarding, and localization workflows.
Requirements
- 3+ years of experience in SEO
- Technical understanding of crawling, indexing, and ranking
- Familiarity with AEO and LLM visibility concepts
- CMS and content pipeline experience
- Systems thinking
- Ability to interpret organic performance data
- Strong written communication
Responsibilities
- Build and maintain the organic growth automation pipeline
- Translate SEO and AEO strategy into workflow specifications
- Monitor LLM visibility and automate alerting workflows
- Automate content brief generation
- QA AI-generated content
- Define knowledge base inputs for organic growth agents
- Automate CRO, onboarding, and localization workflows
Benefits
- Bonus program
- Equity program
- Wellness allowance
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
