Growth Marketer
Persistence One operates a decentralized Layer 1 blockchain and BTCFi interoperability products. Its platform enables users to swap Bitcoin variants across supported Layer 2 networks and interact with the Persistence Chain through staking, validators, governance, wallets, and integrations.
Funding
Projects
About Persistence One
Persistence One builds and supports the Persistence Core-1 Chain, an open-source decentralized Layer 1 blockchain based on the Cosmos SDK. Its current focus is Bitcoin interoperability in BTCFi, using cross-chain intents and its chain security to facilitate transfers and swaps of Bitcoin variants across Layer 2 networks. Persistence products support wallet access, staking and delegation, validator participation, governance, liquidity-related activity, and software integrations; its XPRT token secures the chain and facilitates decentralized governance.
Skills
About the Role
You will scale the product's marketing by building and managing engaged communities, growing social channels, and running growth experiments. You will organise AMAs and webinars, work with external thought leaders, translate product features into accessible content, track campaign performance, and use data to optimise acquisition and retention.
Requirements
- Bachelor's degree in Marketing Communications Business or a related field
- Experience in marketing preferably in DeFi blockchain or cryptocurrency sectors
- Clear copywriting skills
- Strong task management and communication skills
- Curiosity and willingness to learn about DeFi
- Bonus knowledge of Proof-of-Stake especially liquid staking
- Bonus strong understanding of the Cosmos ecosystem
Responsibilities
- Cultivate and manage active communities across Discord Telegram Twitter and Reddit
- Organise and execute AMAs webinars and other engagement initiatives
- Collaborate with DeFi and Cosmos thought leaders to expand reach
- Monitor industry trends and competitor activity to identify growth opportunities
- Translate product features into user friendly content with the product team
- Track and report on marketing campaign performance and make data driven recommendations
- Create content and campaigns to capture and retain DeFi audiences
