AI Social Strategist

Skills

About the Role

You'll build Hootsuite's organic social presence with AI as the operating model from day one. Reporting to the Director of Marketing Channels & Distribution, you'll be embedded within the AEO team and own social as a system you continuously improve, rather than a list of tasks you simply execute. You'll design AI-first workflows across social channels, build reusable tools that compound over time, and turn listening data into strategic insight, all while helping shape the AI tooling Hootsuite ships to its own customers.

Requirements

• 5-8 years of experience in social media, content marketing, or brand strategy roles, with at least one role where you owned strategy not just execution
• B2B SaaS experience strongly preferred
• Demonstrated experience building AI-augmented workflows, having shipped things using Claude, ChatGPT, custom GPTs, MCPs, n8n, Zapier with AI, or similar tooling, and able to speak specifically to what was automated and the impact it had
• Proficiency with social media intelligence platforms (Hootsuite, Sprout, Brandwatch, Khoros) and social listening tools (Talkwalker, Brandwatch, Sprinklr)
• Familiarity with AEO, SEO, or related brand-presence disciplines is a strong asset
• Commitment to results and high performance
• Organized and logical approach to problem solving
• Ability to assert ideas and persuade others, mobilizing people to take action
• Clear written and verbal communication with active listening
• Creativity and innovation in seeking new and better ways of doing things

Responsibilities

• Build and run an AI-first social system across Hootsuite Amplify and broader social channels (LinkedIn, X, Reddit, and Meta), using Claude, the Hootsuite MCP, and complementary tooling to automate the parts of the function that should not require a human
• Build reusable Claude skills and MCP-powered tools (brand-voice drafting, post analysis, listening synthesis, competitive briefs) so your work compounds instead of restarting every Monday
• Own social listening end-to-end using Talkwalker and complementary tools
• Turn signal into weekly insights and quarterly content strategy, and build automated listening reports that go from raw data to interpreted insight without manual tagging
• Partner with the AEO team to monitor and grow Hootsuite's share of voice across AI answer surfaces (Brand Radar, third-party citations, creator content)
• Bridge social signal and AEO outcomes within the broader Brand Presence motion
• Develop social performance analysis as a system, not a manual report
• Pair traditional engagement and reach metrics with AI-first KPIs (skills shipped, percentage of work automated, share of voice on AI surfaces, time-to-insight on listening)
• Develop and ship innovative social programs across lead generation, employee advocacy through Amplify, executive thought leadership, and AI-native creative formats
• Continuously improve your role as a system so that within six months the bulk of recurring work runs through automated pipelines you've built, not manual execution
• Champion Hootsuite's internal AI tooling and MCP capabilities, providing structured feedback that shapes what is shipped to customers