Growth Lead Consumer Fraud Reporting

Skills

About the Role

In this role you will own the growth of Chainabuse by attracting verified reports, defending trust, and expanding reach. You will drive the top of the funnel for the platform by setting targets, optimizing channels including SEO content paid social community and email. You will build and operate partner integrations to route reports from victims to relevant flows and programs such as exchange complaint flows wallet provider scam detection victim support advocacy organizations and law enforcement referral pipelines. You will leverage AI to accelerate content creation SEO topic generation multilingual translation outreach and analytics summarization. You will set and enforce a victim facing tone of voice across intake forms emails social and community channels. You will work as a one person team briefing contractors and AI resources, discontinuing what is not working and reporting clearly to Marketing leadership. This role requires comfort with ambiguity and the ability to move quickly in a high velocity environment.

Requirements

• 5+ years growth marketing experience with at least one role scaling a consumer reporting UGC data or community-data product on a measurable baseline.
• A public facing portfolio you can point to pages you grew integrations you shipped communities you built or queries you won.
• Demonstrated AI fluency and comfort using AI tools daily across content research outreach translation and analytics.
• Strong SEO and content fluency comfortable with SEO tools such as Search Console Ahrefs Semrush and knowledge of the emerging GEO discipline including Perplexity ChatGPT Search and Google AI Overviews.
• Partner integration track record end to end without a BizDev function.
• Editorial taste and the ability to write copy that supports a recently scammed audience without being patronizing or alarming.
• Comfortable operating as a one person team briefs creatives ships fast and owns the metric.

Responsibilities

• Own the top of the funnel for Chainabuse by setting the baseline targets and quarterly channel mix that lifts vetted report submission volume.
• Build and operate partner integrations that route reports from victims through exchange complaint flows wallet provider scam detection victim support advocacy orgs and LE referral pipelines; manage discovery scoping legal review integration spec launch and post launch reporting.
• Win scam related queries on Google and AI search surfaces using AI as the default for content drafting SEO topic generation multilingual translation partner outreach and analytics summarization.
• Set and enforce the victim facing tone of voice across intake forms emails social and community.
• Operate as a one person team by briefing contractors and AI resources killing what is not working and reporting cleanly to Marketing leadership.