Global Product Solution Design Leader （UI/UX）
All-in-one Philippine e-wallet and cryptocurrency exchange combining crypto trading with payments, bills, QR checkout, mobile load, and remittances.
Funding history
About Coins.ph
Coins.ph is a regulated digital-asset and payments platform operating under the Coins.ph brand. Its services include buying, selling, and holding cryptocurrency; peso wallets; bill payments; mobile load; QR payments; money transfers; and remittances. The current user agreement identifies Betur, Inc. and DCPay Philippines, Inc. as the entities doing business as coins.ph.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Lead the end-to-end product design function, shaping user experience across all touchpoints, defining the design language, elevating design thinking, and collaborating with product, engineering, marketing, and business stakeholders.
Requirements
- 5+ years of experience in product design, UX/UI, or user experience strategy, including at least 4 years in a leadership or head-of-role position.
- Experience designing digital products at scale; fintech, crypto, super apps, payments, or e-commerce experience preferred.
- Strong portfolio demonstrating expertise in design strategy, user journeys, and end-to-end product design.
- Mastery of design and prototyping tools such as Figma.
- Understanding of human-centered design, accessibility, and responsive design.
- Experience working with cross-functional teams in agile or scrum environments.
- Strong analytical and problem-solving skills with the ability to translate complex data into design insights.
- Excellent communication and storytelling skills with the ability to influence executive stakeholders.
- Background in behavioral science, design psychology, or UX research is a plus.
- Experience in fintech, payments, digital wallets, or blockchain/crypto industries.
- Familiarity with HTML, CSS, and JavaScript is an advantage.
Responsibilities
- Define and own the vision, strategy, and roadmap for the Product Solution Design function.
- Build, lead, and mentor a high-performing team of product designers, UX/UI designers, design researchers, and UX writers.
- Advocate for design excellence and user-centric thinking across Coins Payment, Crypto Trading, and other products.
- Partner with Product, Engineering, Marketing, and Business teams to deliver cohesive product experiences.
- Oversee the end-to-end design process from discovery and ideation through wireframes, prototypes, and final UI.
- Implement design systems, frameworks, and tools that drive consistency and efficiency at scale.
- Champion design thinking and research-led innovation using user feedback and data.
- Ensure designs are accessible, inclusive, and optimized for mobile and web platforms.
- Own the user journey and experience lifecycle, identifying pain points and improvement opportunities.
- Develop metrics and KPIs for user satisfaction, usability, and design impact.
- Drive improvements in onboarding, engagement, conversion, and retention.
- Represent the user in strategic discussions and decision-making.
- Communicate design vision, strategy, and updates to stakeholders.
- Foster collaboration, experimentation, and continuous learning.