Global Brand Marketing Manager
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will shape brand positioning, messaging, and growth strategies. You will lead always-on and major campaigns across digital advertising, out-of-home, experiential, partnerships, and influencer channels. You will manage budgets, agencies, timelines, creative development, and performance measurement.
Requirements
- Brand marketing
- Integrated marketing
- Multi-channel marketing
- Entertainment
- Consumer trend
- Cross-functional collaboration
- Creative development
- Agency management
- Consumer research
- Brand tracking
- Campaign performance analysis
- Project management
- Community building
- Audience engagement
- WEBTOON
- Anime
- Manga
- Web novel
- Gaming
- English
- Korean
Responsibilities
- Develop short-, mid-, and long-term brand growth strategies
- Shape brand marketing vision, positioning, and core messaging
- Align brand initiatives with user growth goals across channels
- Lead planning and execution of multi-channel brand campaigns
- Manage campaign budgets, timelines, agencies, and vendors
- Develop campaign concepts, messaging, and creative assets with Creative teams
- Develop frameworks to measure campaign effectiveness
- Track and report campaign and brand performance
- Create scalable marketing frameworks and campaign playbooks
Benefits
- Health benefits including vision and dental coverage
- Paid time off
- Parental leave top-up
- 401K contributions
- Commuter benefits
- Global WEBTOON and LINE FRIENDS discount program
- Winter break shutdown
