Generosity Innovation Associate
FanDuel is a premier US-based gaming destination, offering daily fantasy sports, sports betting, and online casino games. Founded in 2009 to innovate the fantasy sports industry, it has become a leading mobile sports betting operator, allowing users to bet on sports, play online games, and build fantasy teams across a wide array of professional sports leagues.
Funding
Projects
About FanDuel
FanDuel is the premier gaming destination and #1 Sportsbook in the United States. What started as a backyard brainstorm in Texas in 2009 has grown into a major force in the gaming industry. The company revolutionized fantasy sports by simplifying the season-long game into daily contests, allowing fans to compete and win daily. Today, with over 12 million registered users, FanDuel offers a wide range of products including sports betting on leagues like the NFL, NBA, MLB, and NHL; an online casino with blackjack, slots, and live dealer games; daily fantasy sports for various sports like football, baseball, and basketball; and horse racing betting for major events. Additionally, FanDuel provides content through FanDuel TV and insights via FanDuel Research, making every moment of the game more engaging for its users.
Skills
About the Role
You will support the design and rollout of generosity initiatives that improve customer retention and marketing innovation. You will document customer pain points across rewards and promotions, identify and test reward mechanics, collect work requirements, and maintain stakeholder feedback loops. You will monitor loyalty and reward trends, recommend response strategies, and use knowledge of the sports wagering landscape to inform recommendations.
Requirements
- 2+ years of experience working in an innovation or transformation capacity.
- 3+ years of total experience.
- Experience working on complex innovation initiatives.
- Strong organizational and project management skills.
- Strong understanding of customer marketing platform metrics.
- Experience creating and managing marketing campaigns from start to finish preferred.
- Bachelor’s degree or equivalent industry experience preferred.
- Knowledge of sports or experience in a heavily regulated industry is a plus.
Responsibilities
- Support the design and rollout of new generosity initiatives.
- Document customer pain points across rewards and promotions using internal research, customer feedback, and competitive benchmarking.
- Identify and test reward mechanics that increase customer engagement and value.
- Collect and define work requirements and maintain continuous stakeholder feedback loops.
- Monitor the competitive landscape for emerging loyalty mechanics and reward innovation.
- Document findings and recommend response strategies.
- Develop an understanding of the business, competitive positioning, and sports wagering landscape to inform recommendations.
Benefits
- Health plans
- Fertility and family-planning programs
- Mental health support
- Fitness benefits
- Paid time off
- Sick leave
- Annual bonus opportunities
- Long-term incentive opportunities
- 401(k) matching up to 5%
- Commuter benefits
- Pet insurance
- Medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Disability insurance
- Cash bonuses
- Stock program participation
- 14 paid company holidays