Director Paid Marketing
Payward, Inc. is a global financial infrastructure company and the parent organization behind Kraken. It provides trading, custody, payments, lending, staking, tokenized assets, derivatives, and market data infrastructure to consumers, professional traders, institutions, enterprises, fintechs, banks, exchanges, asset managers, and onchain platforms.
Funding history
Investors
Projects
About Payward, Inc.
Payward, Inc. operates a unified financial infrastructure platform powering a portfolio of products including Kraken, NinjaTrader, Breakout, xStocks, CF Benchmarks, and Payward Services. Its shared architecture provides global liquidity, risk and margin management, collateral and settlement, compliance and licensing, and operational infrastructure across crypto, tokenized assets, and traditional markets. Through Payward Services, the company offers APIs and infrastructure for crypto trading, custody, on/off-ramps, tokenized equities, derivatives, staking and yield, payments, and benchmark data. Payward operates across more than 190 jurisdictions and serves consumers, professional traders, institutional investors, enterprises, fintechs, banks, exchanges, asset managers, and DeFi/onchain protocols.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You own global paid acquisition strategy, manage budgets and capital allocation, develop strategies for high-value customer segments, lead experimentation across the full funnel, establish measurement frameworks, develop marketing teams, manage agencies and partners, and identify new acquisition channels and technologies.
Requirements
- 8+ years of experience leading multi-channel performance marketing
- Experience in consumer technology, fintech, or crypto
- Experience managing large-scale web and mobile acquisition programs
- Understanding of CAC, LTV, cohort analysis, incrementality, attribution, and payback modeling
- Experience managing affiliate, creator, influencer, or KOL partnerships
- Strong analytical skills
- People leadership experience
- Cross-functional collaboration skills
- Experience in regulated industries
Responsibilities
- Own global paid acquisition strategy
- Manage acquisition budgets and capital allocation
- Develop acquisition strategies for high-value customer segments
- Build experimentation across creative, targeting, landing pages, onboarding, and conversion optimization
- Optimize the customer journey from first touch through retention
- Establish attribution and incrementality measurement frameworks
- Lead and develop Performance Marketing and Affiliate/KOL teams
- Manage agency partnerships
- Use performance data and experimentation to optimize investments
- Identify new acquisition channels and technologies
Benefits
- Equity
- Bonus program
- Wellness allowance
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
