Director of Product Marketing

Skills

About the Role

You will define product marketing strategy and positioning for new consumer finance experiences, translate complex technical and financial concepts into clear consumer-friendly messages, and drive measurable adoption, engagement, retention, and monetization. You will partner closely with Product, Growth, Analytics, and Engineering to shape launch strategy and influence cross-functional decisions. You will establish product marketing frameworks and systems, coach and develop team members, and balance hands-on execution with building scalable processes. You will also ensure product messaging resonates across diverse global markets and monitor market and fintech trends to inform GTM strategy.

Requirements

• 10+ years of experience in product marketing consumer marketing or related roles
• Proven experience leading product marketing for consumer-facing financial or transactional products
• Ability to define strategy independently and execute hands-on
• Strong cross-functional credibility with Product Growth and Engineering
• Experience operating in ambiguity and building GTM strategies in undefined categories
• Experience at a fintech neobank or consumer platform with embedded financial features (strongly preferred)
• Exposure to international or emerging markets (strongly preferred)
• Experience repositioning a product into a broader platform or ecosystem (strongly preferred)
• Background in customer insight user research or data-informed marketing strategy (strongly preferred)
• No prior crypto or web3 experience required

Responsibilities

• Define product marketing strategy and positioning
• Translate complex technical and financial concepts into consumer-friendly messaging
• Drive user acquisition growth engagement retention and monetization
• Design go-to-market strategies across the product lifecycle
• Partner with Product Growth Analytics and Engineering to shape launch strategy
• Advocate for user needs and clarity throughout product development
• Influence cross-functional decision-making without formal authority
• Establish product marketing frameworks systems and operating rhythms
• Coach and develop product marketing team members
• Ensure messaging resonates across global and emerging markets
• Monitor fintech crypto and consumer technology trends to inform strategy

Benefits

• Comprehensive competitive benefits package
• Generous bonus with company performance-based accelerators
• Equity
• Continuous learning and access to Coursera via Consensys Advance Program
• Unlimited vacation and holidays
• Flexible working arrangements
• Remote-first work