Associate Manager - Product Marketing
Skills
About the Role
You will own product positioning, messaging, and go-to-market strategy. You will translate complex technical features into clear, outcome-driven narratives, launch new features, enable sales teams, drive adoption, conduct customer interviews and win/loss analyses, and create sales enablement assets while measuring and optimizing messaging effectiveness.
Requirements
- 3–5 years of proven experience in Product Marketing for B2B SaaS, Fintech, Infrastructure, or Enterprise platforms
- Experience in go-to-market execution, product launches, and sales enablement
- Excellent communication skills
- Experience creating decks, messaging frameworks, and customer-facing collateral
- Comfortable working in fast-paced startup or scale-up environments
- Experience in digital assets, custody, wallets, blockchain infrastructure, or cybersecurity (good to have)
- Exposure to global markets (APAC, EMEA) (good to have)
- Experience marketing to institutional or enterprise buyers (good to have)
- Knowledge of compliance frameworks related to digital assets (good to have)
Responsibilities
- Develop product positioning and messaging for different customer segments
- Own end-to-end go-to-market plans for feature releases and product launches
- Conduct customer interviews and win/loss analyses to gather feedback
- Support pipeline growth and conversions by working with Sales, SDRs, and Customer Success
- Collaborate with content and growth teams to support campaigns, website messaging, and thought leadership
- Measure and optimize messaging effectiveness using funnel and adoption metrics
- Create sales enablement assets such as pitch decks, one-pagers, battle cards, FAQs, and demos