Developer Marketing Manager
Xsolla is a video game commerce company that provides a suite of tools and services—including merchant of record payment processing, tax management, fraud prevention, compliance, refunds, dispute management, and end-user support—to help game developers and publishers launch, grow, and monetize their games globally. It serves video game developers, publishers, and studios of all sizes across global and regional markets.
About Xsolla
Xsolla connects the tools, systems, payments, and web shops used by the video games industry, positioning itself as a global merchant of record supporting over 1,000 payment methods and a cumulative audience of 50 million, with transaction fees around 5%. Its services include tax management, fraud monitoring and prevention, global and regional regulatory compliance, refund and dispute management, and end-user payment support. Xsolla's product lineup includes the Xsolla SDK for native in-app payments on side-loaded apps and alternative app stores, a Buy Button enabling link-out purchases from iOS mobile games in the U.S., and Web Shop for building customized, direct-to-consumer game storefronts. The company works with major gaming industry partners and clients such as Mytona, Ubisoft, MARVEL SNAP, and others, and highlights partner success stories, industry events, and its own culture and hiring initiatives on its site.
Skills
About the Role
You will execute regional developer marketing strategies to build awareness, drive adoption, and foster engagement with Xsolla's products among game developers. Working closely with Developer Evangelists, the Development Experience Director, and the global Developer Marketing Director, you will ensure that Xsolla's voice and presence resonate in the most relevant events, channels, and communities in your region. You will combine regional market expertise, campaign management skills, and developer community understanding to deliver impactful marketing programs that convert interest into integrations.
Requirements
- 3–5 years of marketing experience, ideally in developer relations, B2B tech marketing, or gaming industry marketing
- Strong understanding of local game development ecosystems and communities
- Proven ability to run multi-channel campaigns and event marketing programs
- Excellent communication and collaboration skills, with experience working in cross-functional and global teams
- Comfort in working closely with technical content and understanding developer needs
- Fluent in both Russian and English, with excellent written and spoken communication skills
- Willingness to travel for regional events and community activities, primarily across the CIS region
Responsibilities
- Implement the global Developer Marketing strategy in your assigned region, tailoring campaigns to local developer audiences and market trends
- Manage and execute regional developer marketing initiatives, including event participation, online campaigns, and community programs
- Partner with regional Developer Evangelists to promote lighthouse integration cases and success stories
- Coordinate Xsolla's participation in major regional developer conferences and events
- Manage event logistics, marketing materials, speaker submissions, and follow-up campaigns
- Organize and promote regional hackathons, meetups, and community gatherings
- Localize and adapt global developer marketing content for regional audiences
- Collaborate with Developer Evangelists and the marketing team to produce articles, videos, social content, and newsletters
- Promote educational materials and integration showcases through relevant regional channels
- Extend Xsolla's presence into key regional game developer communities, supporting community programs and partnerships
- Build relationships with developer influencers, creators, and community leaders to amplify reach
- Monitor and report on campaign reach, engagement, ROI, conversions from marketing programs to active integrations, and event and content performance
- Use insights to adjust tactics and optimize future campaigns
Benefits
- Unlimited Flexible Time Off
- Personalized career roadmap
- Training and educational opportunities