Developer Marketing Manager - APAC
Xsolla is a global video game commerce company providing payment processing, merchant-of-record services, monetization, publishing, distribution, fraud prevention, tax management, and direct-to-consumer tools. Its primary clients are video game developers, publishers, payment providers, creators, and players.
Maintainer signals as of 8/11/2026
Projects
About Xsolla
Xsolla provides tools and services for launching, promoting, selling, and monetizing video games across mobile, PC, web, and other platforms. Its offerings include global payments, Pay Station, Web Shop, Buy Button, SDKs, APIs, authentication, subscriptions, virtual goods, game keys, game distribution, cloud gaming, anti-fraud, tax compliance, player support, analytics, LiveOps, creator campaigns, loyalty, rewards, and publishing tools. Xsolla serves game developers and publishers worldwide, as well as payment providers and gamers.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will execute regional developer marketing strategies to build awareness, drive adoption, and foster engagement with Xsolla's products among game developers. Working closely with Developer Evangelists, the Development Experience Director, and the global Developer Marketing Director, you will ensure Xsolla's voice and presence resonate in the most relevant events, channels, and communities in your region. You'll manage campaigns, coordinate events, localize content, and build relationships with developer communities to convert interest into integrations.
Requirements
- 3–5 years of marketing experience, ideally in developer relations, B2B tech marketing, or gaming industry marketing
- Strong understanding of local game development ecosystems and communities
- Proven ability to run multi-channel campaigns and event marketing programs
- Excellent communication and collaboration skills, with experience working in cross-functional and global teams
- Comfort in working closely with technical content and understanding developer needs
- Willingness to travel for regional events and community activities
Responsibilities
- Implement the global Developer Marketing strategy in your assigned region, tailoring campaigns to local developer audiences and market trends
- Manage and execute regional developer marketing initiatives, including event participation, online campaigns, and community programs
- Partner with regional Developer Evangelists to promote lighthouse integration cases and success stories
- Coordinate Xsolla's participation in major regional developer conferences and events
- Manage event logistics, marketing materials, speaker submissions, and follow-up campaigns
- Organize and promote regional hackathons, meetups, and community gatherings
- Localize and adapt global developer marketing content for regional audiences
- Collaborate with Developer Evangelists and the marketing team to produce articles, videos, social content, and newsletters
- Promote educational materials and integration showcases through relevant regional channels
- Extend Xsolla's presence into key regional game developer communities, supporting community programs and partnerships
- Build relationships with developer influencers, creators, and community leaders to amplify reach
- Monitor and report on campaign reach, engagement, ROI, conversions, and event and content performance in the region
- Use insights to adjust tactics and optimize future campaigns