Social Media Marketing Manager
Pearl Abyss is a South Korean video game developer and publisher known for open-world action-adventure and MMORPG titles such as Black Desert Online, Black Desert Mobile, and Crimson Desert. The company develops its own game engine and focuses on creating immersive, visually rich gaming experiences, serving a global player base across PC, console, and mobile platforms.
About Pearl Abyss
Pearl Abyss is a South Korean game development company that creates and publishes titles including Black Desert Online, Black Desert Mobile, Black Desert Console, and Crimson Desert. The company emphasizes its own proprietary game engine technology and describes its mission around themes such as 'Global Lab: Beyond the Limits' and 'Games: Unforgettable Adventures,' positioning itself as a global leader in game development. Recent news highlights include major updates to Black Desert Mobile (a new PC launcher, server, and fishing remaster), Crimson Desert surpassing 5 million copies sold worldwide, and expansive PvP content updates for Black Desert Online and Console, including the Arena of Solare Season 9 and North America vs Europe competitive events at Heidel Ball 2026. The company serves a global community of players ('Adventurers') and maintains offices/operations supporting recruitment, partnerships, and community engagement worldwide, with clients/audiences spanning PC, console, and mobile gamers internationally.
Skills
About the Role
You will support social networking service marketing, influencer campaigns, audience development and day-to-day acquisition activities across the EMEA region. You'll join a lean but dedicated team working across multiple communities, platforms and games such as Black Desert, Crimson Desert and upcoming releases such as DokeV and PLAN 8, reporting to EMEA Marketing leadership. This role is ideal for you if you understand gaming communities, creator ecosystems and social platform trends, while also being commercially aware and passionate about growing brand visibility and player engagement.
Requirements
- 2-3 years of relevant experience in social media marketing, influencer marketing, digital marketing or gaming marketing
- Strong understanding of gaming communities, creator ecosystems and social media platforms
- Familiarity with TikTok, Twitch, YouTube, Reddit and Discord culture
- Basic understanding of User Acquisition principles and digital marketing workflows
- Experience coordinating influencer campaigns or community-focused marketing initiatives
- Comfortable working with campaign reporting, spreadsheets and marketing tools
- Excellent written and verbal communication skills
- Strong organizational and multitasking abilities
Responsibilities
- Own user acquisition initiatives through campaign setup assistance, asset group organization and creative testing preparation
- Prepare marketing reports, presentations and campaign summaries for internal stakeholders
- Work with Google marketing tools and platforms to support campaign execution and optimization workflows
- Support the planning and execution of social media and influencer marketing campaigns across EMEA
- Identify relevant gaming creators, emerging platform trends and audience opportunities
- Develop and manage community-focused social initiatives across platforms including TikTok, YouTube, Twitch, Reddit, Discord and X
- Monitor social sentiment, creator campaign performance and gaming community trends
- Research competitor campaigns, creator partnerships and platform developments within the gaming industry
Benefits
- 25 days of Paid Leave based on full-time employment
- Public Transport Expenses Coverage - maximum €450/month
- Lifestyle Wallet - Gift Cards worth €150/month
- Personal and Professional Growth Wallet - €1,200/year
- Monthly Health Care Allowance - €150/month
- Special benefits for birthdays and summer- and winter holidays - €600/year
- Sponsored lunch in the office; free snacks and refreshments
- Annual health checkup support
- Healthy Lifestyle Support: gym memberships, therapy sessions