Copywriter for Personal Care Marketing
Skills
About the Role
You will write clear and engaging product titles and descriptions, craft marketing copy for the 2026 product release targeting the US market, collaborate with brand and marketing teams to ensure messaging and brand voice, and support digital and print marketing materials.
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- 3-5 years of copywriting experience in consumer packaged goods (CPG) or personal care
- Strong understanding of dental care product marketing
- Exceptional writing and editing skills
- Proficiency in crafting persuasive and SEO-friendly content
- Ability to work collaboratively in a fast-paced marketing environment
- Familiarity with digital marketing platforms and content management systems
Responsibilities
- Craft clear engaging product titles that highlight unique selling points
- Write detailed product descriptions that emphasize benefits and features
- Ensure all copy adheres to brand guidelines and tone of voice
- Conduct research on consumer insights and market trends to inform copywriting
- Review and refine copy based on feedback from marketing and brand teams
- Proofread and edit copy for grammatical accuracy and brand consistency