Consumer Insights Senior Analyst

Skills

About the Role

You will execute a high impact research agenda across multiple business verticals, including Daily Fantasy, Sportsbook, Horse Racing and Casino. You will collaborate with teams across marketing and commercial organizations to identify and operationalize projects that generate actionable insights. You will manage qualitative and quantitative custom research projects including brand and customer tracking programs from conceptualization to reporting and interpretation, and you will build trusted relationships with stakeholders while presenting insights that inspire action.

Requirements

• Bachelor's degree required
• 3+ years of market research and/or consumer insights experience with at least 2+ years on research vendor side
• 2+ years of experience managing custom research projects from conceptualization to completion
• Proven proficiency with sampling, survey design, and data analysis
• Experience with Qualtrics and/or other DIY Survey creation tools
• Experience measuring advertising effectiveness studies
• Experience in brand tracking and customer tracker research tools
• Strong Excel and PowerPoint skills required, experience with Tableau or other data visualization tools preferred
• Ability to leverage and integrate information from a variety of sources to generate insights
• Proficient in creating stories and gleaning actionable insights from a variety of disparate data sets
• Proficient in visualizing data effectively and presenting to key internal clients
• Demonstrated ability to be a pragmatic problem-solver
• Strong oral and written communication skills
• Strong analytical and organizational skills
• Ability to manage multiple disparate projects concurrently
• Experience in technology, sports, or gaming categories a plus

Responsibilities

• Manage qualitative and quantitative custom research projects including brand and customer tracking programs from conceptualization to reporting and interpretation
• Scope programs to answer business needs, plan samples, design methodology and surveys, analyze data, and report findings
• Assist research team members on additional projects with data pulls, analysis, and presentation development
• Support efforts to evolve and enhance brand and customer tracking initiatives
• Scope ad hoc research projects and objectives, plan sample specifications, identify and design optimal methodologies, develop and program surveys, and analyze and report timely, error-free data and insights
• Synthesize data from custom research, syndicated sources, and internal analytics and business intelligence sources into visually compelling presentations and POVs
• Build trusted relationships with cross-functional teams and stakeholders
• Present and socialize insights to aid in decision-making and inspire action
• Participate in team efforts to improve and discover innovative and actionable research methodologies
• Collaborate with the team managing key research vendors
• Maintain regular reporting of insights to help internal clients understand the category and brand landscape

Benefits

• Health plans including programs for fertility and family planning, mental health support, and fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus and long-term incentive opportunities
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• 14 paid company holidays