Consumer Growth Marketing Principal
Designer Fund is a venture capital firm that invests in early-stage tech companies using design to improve health, sustainability, or prosperity for people. It backs founding teams, particularly those with design backgrounds, across sectors like fintech, healthcare, climate tech, and developer tools.
About Designer Fund
Designer Fund is an early-stage venture capital firm that invests in tech companies leveraging design to drive positive outcomes in health, sustainability, and financial prosperity. Its portfolio spans a wide range of sectors including financial infrastructure (Stripe), preventative health (Omada), collaborative tools (Notion), developer tools (Netlify), product management (Linear), payroll and benefits (Gusto), design tools (Framer), and healthcare infrastructure (Commure), among dozens of other companies across fintech, climate tech, healthcare, EdTech, and AI. The firm also runs 'Designer Founders,' a community and platform highlighting designers who have gone on to found and lead companies, reflecting its focus on backing design-driven founders and design-centric startups from early stages through growth and acquisition.
Skills
About the Role
You will design the programs, campaigns, and outreach strategies that connect riders to transportation services across the United States and beyond. You will oversee a variety of strategic marketing tactics, from paid social and out-of-home to lifecycle communications, and have the opportunity to shape initiatives from initial ideation to execution and measurement, meaningfully improving transportation outcomes for partners and local communities.
Requirements
- Minimum of 6+ years of experience with a strong interest in growth marketing and a demonstrated ability to turn data into actionable insights
- Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences
- Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact
- Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment
- Analytical and data-oriented, excited to develop quantitative skills and turn data into insights
Responsibilities
- Build end-to-end lifecycle programs based on quantitative and qualitative market research, tailoring strategies to specific customer segments and key use cases
- Launch and optimize multi-channel marketing initiatives, collaborating across internal and partner teams to monitor performance and refine engagement strategies
- Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement existing acquisition and retention playbooks
- Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty
- Scale community-specific programs by identifying winning local tactics and developing replicable processes and playbooks needed to deploy them in similar markets
- Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to internal and external stakeholders
Benefits
- Free medical plans
- 401K matching
- Catered lunch on Wednesdays