CMO
Bithumb helps users trade cryptocurrencies with Korean won through a centralized spot exchange with staking and lending services.
Funding history
Investors
About Bithumb
Bithumb is a cryptocurrency exchange platform serving South Korean and international traders with spot trading across multiple digital assets paired primarily with Korean Won. The platform provides trading tools including automated bots and API access, alongside payment services through Bithumb Cash that enable cryptocurrency transactions at retail merchants and e-commerce platforms. Users can generate passive income through staking programs and a coin rental service. Originally launched as Xcoin in 2014 and rebranded to Bithumb in 2015, the exchange operates as a licensed Virtual Asset Service Provider under South Korean financial regulators.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead the development and execution of brand and marketing strategies. You will establish data-driven marketing ROI measurement and optimization systems, strengthen brand identity, manage the customer experience, oversee rebranding, and plan strategies based on market, competitor, regulatory, and emerging-technology analysis.
Requirements
- At least 12 years of experience
- Experience achieving meaningful results through integrated brand, performance, and content marketing strategy development and execution
- Experience planning, executing, and managing the performance of large-scale campaigns
- Understanding of regulations and emerging technologies
- Data analysis skills
- Ability to plan marketing strategies
- Experience in marketing within a large-scale financial payment network or platform ecosystem
- Data science and AI marketing agent tool skills
Responsibilities
- Lead the development and execution of brand and marketing strategies
- Establish data-driven marketing ROI measurement and optimization systems
- Strengthen brand identity and manage the overall customer experience
- Lead rebranding to reposition the company as a trusted comprehensive financial platform
- Analyze markets and competitors
- Plan marketing strategies that consider regulatory risks
Benefits
- Flexible working hours
- Welfare points
- Transportation cost support for night and holiday work
- Breakfast, lunch, and dinner support
- Unlimited snacks and beverages
- Housing support
- Childcare cost support
- Holiday and Parents' Day gifts
- Health screenings for employees and family members
- Group accident insurance
- Employee club support
- Resort and condominium accommodation support
