Audience & Content Growth Lead, SMB Ads

Skills

About the Role

You will build global content and education programs that inspire and engage SMB advertisers. You will set content strategy, create customer stories, playbooks and videos, launch webinars and education programs, grow audiences through multiple channels, scale programs across markets, and measure results with Growth and Data Science. Hybrid in San Francisco, in office Monday to Wednesday.

Requirements

• 10+ years of experience in content marketing, audience development, or customer education
• Ownership of content creation and distribution that grows audiences and drives action
• Strong editorial judgment and storytelling
• Ability to lead cross-functional and partner-led distribution
• Hands-on writing, editing, and program execution

Responsibilities

• Set the global SMB content strategy and editorial roadmap
• Create customer stories, case studies, playbooks, guides, videos, and thought leadership
• Launch repeatable education programs through webinars, workshops, and on-demand learning
• Grow audiences through owned, shared, and partner channels
• Develop creator-, expert-, and customer-led programs
• Scale programs across markets with regional teams
• Lead editorial planning, production, agencies, and creative contributors
• Measure audience quality, engagement, and advertiser action

Benefits

• Equity
• Medical, dental, and vision insurance with HSA employer contributions
• Pre-tax Health FSA, Dependent Care FSA, and commuter accounts
• 401(k) with employer match
• Paid parental leave, medical and caregiver leave
• Flexible PTO for exempt employees
• 13+ paid company holidays and office closures
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend
• Daily meals in offices and meal delivery credits
• Relocation support
• Performance-related bonus