Associate Senior Associate Digital and Omnichannel Experience digiWealth Consumer Banking Singapore
DBS Bank is a Singapore-headquartered bank serving personal, SME, corporate, wealth management, and institutional customers across 19 markets. It provides digital banking, financial markets, investment, lending, and other banking services.
About DBS Bank Ltd
DBS Bank is an Asia-focused banking group headquartered in Singapore. The bank offers personal and SME banking, corporate banking, private banking, global wealth management, financial markets, investment services, and digital banking products including digibank, IDEAL, and DBS Vickers Online. DBS also serves institutional and corporate clients and provides tokenised physical gold offerings for customers.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will orchestrate digital and omnichannel journeys for retail wealth customers, analyze digital consumer and wealth developments, identify drop-off gaps, and support customer acquisition, retention, and engagement. You will optimize online-to-offline strategies, monitor performance indicators and product usage, improve features, and collaborate with product, wealth planning, platform, and technology stakeholders.
Requirements
- 3-6 years of experience in digital product management, customer experience, growth marketing, or related fields
- Digital journey design and product optimization experience
- Exposure to design thinking and user-centric development
- Ability to analyze customer behavior and platform data
- Experience with dashboards and analytics tools
- Experience supporting omnichannel or lead management journeys
- Excellent communication and stakeholder management skills
- Project management abilities and disciplined execution
- Interest in consumer financial journeys and wealth solutions in Singapore's investment landscape
Responsibilities
- Track developments in digital consumer and digital wealth experiences
- Identify and close drop-off gaps in digital wealth journeys
- Drive investment and insurance customer acquisition, retention, and engagement
- Use data-driven growth marketing to communicate customer value propositions
- Build in-app engagement loops
- Optimize online-to-offline strategies and generate offline leads
- Track key performance indicators and analyze product usage data
- Iterate on product features to improve customer satisfaction and business results
- Collaborate with product specialists and stakeholders on new initiatives
- Partner with wealth planning, platform, and technology teams