Associate Manager - Marketing
Liminal is an institutional digital-asset custody and wallet-infrastructure company. It provides MPC and multi-signature wallet infrastructure, custodial storage, staking, compliance tooling, and transaction automation for organizations managing digital assets.
Funding
Projects
About Liminal
Liminal provides institutional-grade digital-asset custody and wallet infrastructure. Its platform includes API-driven wallet management, MPC and multi-signature wallets, cold custody, white-label custody solutions, institutional staking, HSM-based vaults, automation, and transaction-policy controls. Liminal serves institutions including crypto exchanges, OTC and brokerage firms, Web3 businesses, hedge funds, family offices, market makers, asset managers, and corporate treasuries, with compliance integrations for KYC, KYT, AML/CFT, and Travel Rule workflows.
Skills
About the Role
You will be responsible for building and executing marketing programs that generate qualified pipeline for Liminal Prime. This role is ideal for someone who understands B2B SaaS, fintech, payments, or digital assets and enjoys owning the entire demand generation engine across content, events, partnerships, webinars, SEO, paid campaigns, and account based marketing. You will work directly with leadership, sales, product marketing, and external partners to generate awareness, meetings, opportunities, and revenue.
Requirements
- 4 to 8 years of experience in Demand Generation, Growth Marketing, or B2B Marketing
- Experience in SaaS, fintech, payments, Web3, or digital assets is a MUST
- Proven track record of generating enterprise pipeline
- Experience working with long sales cycles and multiple decision makers
- Strong understanding of B2B demand generation
- Experience with ABM and enterprise marketing
- Excellent campaign planning and execution skills
- Strong analytical mindset
- Experience working with CRM and marketing automation platforms
- Ability to collaborate with sales, product, and leadership teams
- Experience marketing OTC, payments, treasury, liquidity, FX, digital assets, or financial infrastructure products preferred
- Familiarity with institutional crypto markets preferred
- Understanding of cross border payments and stablecoin infrastructure preferred
Responsibilities
- Own marketing sourced and marketing influenced pipeline targets
- Build campaigns that generate qualified opportunities from target accounts
- Create and execute quarterly demand generation plans aligned with business goals
- Work closely with sales to improve lead quality and conversion rates
- Build account based marketing programs for priority accounts and regions
- Identify and engage decision makers across exchanges, fintechs, payment providers, liquidity providers, and institutional clients
- Develop targeted campaigns for key geographies including UAE, India, Taiwan, Southeast Asia, and MENA
- Partner with Product Marketing to create reports, case studies, customer stories, webinars, industry insights, and sales enablement assets
- Build content journeys that move prospects through the buying cycle
- Manage SEO, paid campaigns, retargeting, and landing page optimization
- Improve conversion rates across website and campaign funnels
- Build and optimize lead nurturing programs
- Track campaign performance across the entire funnel
- Report on MQLs, SQLs, opportunities, and pipeline generated
- Continuously optimize campaigns based on data
