Associate Manager - Marketing
Liminal is an institutional digital-asset custody and wallet infrastructure company providing MPC and multisig wallets, managed custody, staking, compliance, transaction governance, and white-label infrastructure.
Funding history
About Liminal
Liminal provides API-driven wallet infrastructure and institutional custody services for exchanges, VASPs, Web3 businesses, hedge funds, asset managers, family offices, market makers, banks, and corporate treasuries. Its offerings include MPC and multisig wallets, managed custody, institutional staking, white-label custody applications, HSM-backed key management, transaction screening, policy-based Firewall controls, automated refills and sweeps, reporting, and compliance integrations.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Build and execute marketing programs that generate qualified pipeline for Liminal Prime across content, events, partnerships, webinars, SEO, paid campaigns, and account-based marketing. Work with leadership, sales, product marketing, and external partners to generate awareness, meetings, opportunities, and revenue.
Requirements
- 4 to 8 years of experience in Demand Generation, Growth Marketing, or B2B Marketing.
- Experience in SaaS, fintech, payments, Web3, or digital assets is required.
- Proven track record of generating enterprise pipeline.
- Experience with long sales cycles and multiple decision makers.
- Strong understanding of B2B demand generation and ABM.
- Excellent campaign planning and execution skills.
- Strong analytical mindset.
- Experience with CRM and marketing automation platforms.
- Ability to collaborate with sales, product, and leadership teams.
- Experience marketing OTC, payments, treasury, liquidity, FX, digital assets, or financial infrastructure products preferred.
- Familiarity with institutional crypto markets preferred.
- Understanding of cross-border payments and stablecoin infrastructure preferred.
Responsibilities
- Own marketing-sourced and marketing-influenced pipeline targets.
- Build campaigns that generate qualified opportunities from target accounts.
- Create quarterly demand generation plans aligned with business goals.
- Work with sales to improve lead quality and conversion rates.
- Build account-based marketing programs for priority accounts and regions.
- Identify and engage decision makers across exchanges, fintechs, payment providers, liquidity providers, and institutional clients.
- Develop targeted campaigns for UAE, India, Taiwan, Southeast Asia, and MENA.
- Create reports, case studies, customer stories, webinars, industry insights, and sales enablement assets with Product Marketing.
- Build content journeys and lead nurturing programs.
- Manage SEO, paid campaigns, retargeting, and landing page optimization.
- Track campaign performance and report on MQLs, SQLs, opportunities, and pipeline.
- Continuously optimize campaigns based on data.