Web3 Social Media Manager
Serotonin is a go-to-market agency for web3, AI, and biotech companies, providing marketing, strategy, recruiting, and compliance services.
About Serotonin
Serotonin helps technology companies across web3, AI, and biotech bring products to market through brand positioning, media relations, content strategy, talent recruitment, and compliance support. Services range from entity formation through fundraising stages. The firm also operates a product studio that builds and launches web3 tools for brands and creators.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead social strategy and execution for 4-6 clients, setting strategic direction and defining content approaches. You will write clear, context-aware social content, run daily social operations (scheduling, posting, engagement), track narratives in crypto and emerging tech, use analytics to refine strategy, plan and run social-native activations, and collaborate with PR, Content, Growth, and product teams to align social with larger campaigns.
Requirements
- 3+ years running brand social accounts, ideally in crypto, AI, or emerging tech
- Strong, adaptable copywriting across announcements, threads, explainers, and long-form summaries
- Deep passion for web3/crypto and active engagement in on-chain communities
- Ability to assess a brand’s social health using audits and competitor mapping
- Clear understanding of narrative flow on X, LinkedIn, Farcaster, and on-chain communities
- Experience planning and executing multi-week social pipelines tied to product or PR roadmaps
- Familiarity with internet culture and ability to use it appropriately
- Competence in lightweight multimedia creation including graphics and short-form video
- Ability to break down complex technical topics into simple platform-native content
- Strong organizational skills for managing multiple clients and meeting deadlines
- Comfortable working cross-functionally with PR, Content, Creative, Growth, and client teams
Responsibilities
- Lead social strategy and execution for 4-6 clients
- Define platform-specific content approaches aligned to client positioning and objectives
- Write clear, concise, and context-aware social content across formats and tones
- Maintain an active understanding of the crypto and emerging tech landscape
- Own daily social operations including scheduling, posting, and real-time engagement
- Collaborate with PR, Content, Events, Marketing, and Growth to align social with campaigns
- Use analytics and platform data to identify opportunities and measure efficacy
- Plan and run social-native activations such as Spaces, AMAs, and giveaways
- Ensure consistent messaging, tone, and brand alignment across platforms
Benefits
- Competitive Salary
- 401k (US Only)
- Health Insurance (US Only)
- Remote Work Environment
- Flexible PTO
- Parental Leave