Sr Brand Designer Krak
Payward, Inc. is a global financial infrastructure company and the parent organization behind Kraken. It provides trading, custody, payments, lending, staking, tokenized assets, derivatives, and market data infrastructure to consumers, professional traders, institutions, enterprises, fintechs, banks, exchanges, asset managers, and onchain platforms.
Funding history
Investors
Projects
About Payward, Inc.
Payward, Inc. operates a unified financial infrastructure platform powering a portfolio of products including Kraken, NinjaTrader, Breakout, xStocks, CF Benchmarks, and Payward Services. Its shared architecture provides global liquidity, risk and margin management, collateral and settlement, compliance and licensing, and operational infrastructure across crypto, tokenized assets, and traditional markets. Through Payward Services, the company offers APIs and infrastructure for crypto trading, custody, on/off-ramps, tokenized equities, derivatives, staking and yield, payments, and benchmark data. Payward operates across more than 190 jurisdictions and serves consumers, professional traders, institutional investors, enterprises, fintechs, banks, exchanges, asset managers, and DeFi/onchain protocols.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead Krak brand refreshes, define visual identity and art direction, and maintain design standards across websites, product launches, marketing, social, app stores, and events. You will create 3D visuals, motion systems, illustrations, scalable design systems, and AI-assisted creative automation workflows.
Requirements
- 5+ years of Brand Design experience
- Experience in fast-paced fintech or world-class design agencies working on fintech products
- Creative portfolio
- Typography
- Color
- Layout
- Composition
- Presentation and communication of design concepts
- Independent project management
- Ability to manage multiple projects
Responsibilities
- Lead brand refreshes and brand evolution
- Own visual identity and art direction
- Maintain design standards across channels
- Model card products and key visuals in 3D
- Build motion systems and animations
- Use AI tools for concepting and production
- Develop Krak's illustration style
- Build reusable illustration libraries
- Build Figma component libraries and marketing templates
- Create auto-generated asset systems and campaign kits
- Design creative automation workflows
- Produce multi-format exports and localized assets
