Senior Performance Marketing Manager
Gusto is a payroll and HR platform that helps small businesses pay domestic and international employees, manage benefits, and automate compliance.
Maintainer signals as of 8/12/2026
Projects
About Gusto
Gusto serves small and mid-sized businesses with payroll processing, employee benefits administration, and HR tools in one platform. Users can run payroll, manage health insurance, hire globally, and pay international contractors in local currency or USDC stablecoins. The platform automates payroll tax filings across multiple states and integrates with tools like QuickBooks and Xero.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own paid social strategy and execution across major platforms, manage multi-million-dollar budgets, lead creative testing, validate new acquisition channels, support product launches, optimize post-click conversion, and use AI tools to improve marketing workflows.
Requirements
- 7+ years of performance marketing experience
- Experience at a B2B SaaS company, performance marketing agency, or high-growth consumer organization
- Deep expertise in paid social
- Experience testing and scaling new channels
- Full-funnel ownership across at least two major paid social platforms
- Hands-on experience with campaign builds, audience targeting, creative testing, bid management, and budget management
- Experience managing significant budgets
- Strong creative strategy and testing skills
- Practical experience using AI tools for briefs, copy, and analysis
- Cross-functional collaboration skills
- Analytical and data-driven approach
- Understanding of attribution in imperfect measurement environments
Responsibilities
- Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok
- Manage multi-million-dollar budgets, campaign pacing, forecasting, and budget analysis
- Apply the paid acquisition measurement framework
- Lead creative strategy and testing
- Document paid acquisition playbooks and best practices
- Identify, test, and validate new digital media channels and formats
- Build and execute paid acquisition plans for new product launches
- Align landing page strategy and post-click conversion with Web Marketing
- Use AI tools to generate campaign briefs, copy variants, audience research, and reusable systems
- Collaborate with marketing, sales, communications, and web teams
Benefits
- Equity in the form of RSUs
- Hybrid work option