Senior Marketing Data Analyst
IG operates an award-winning trading platform and provides forex trading services, support, and educational resources through IG Academy.
About IG
IG is a trading-services company offering an award-winning trading platform, including forex trading services in the US. Its website highlights instant support and educational resources through IG Academy, and warns users about the risks of leveraged CFD trading.
Skills
About the Role
You will analyse marketing campaign performance across digital channels and turn data into insights that improve marketing effectiveness. You will support customer acquisition, lifetime value, attribution, engagement, retention, segmentation, and targeting initiatives. You will collaborate with marketing stakeholders to optimise campaigns, build automated data pipelines and self-service dashboards, and own marketing data and performance questions. You will also develop experimentation and measurement frameworks, including A/B testing, attribution models, and business KPIs.
Requirements
- Experience in marketing analytics and owning analytics strategy end-to-end
- Experience designing experimentation and measurement frameworks
- Experience designing A/B testing programmes, building attribution models, and defining KPIs
- Experience advising senior and executive stakeholders using data to shape marketing strategy
- Experience working autonomously in fast-paced environments
- Data visualisation skills and experience building self-service dashboards and reporting
- SQL proficiency and hands-on experience modifying and maintaining data pipelines
Responsibilities
- Analyse marketing campaign performance across digital channels
- Provide insights on customer acquisition, lifetime value, attribution, engagement, and retention
- Support segmentation and targeting strategies with data analysis
- Collaborate with marketing teams to optimise campaign performance
- Build automated data pipelines and dashboards for data self-service
- Own marketing data and performance questions
Benefits
- Flexible benefits package equal to 12% of salary
- Private medical cover for you and your family
- Life insurance
- Contribution to gym memberships
- 25 days of holiday plus a birthday day off and two volunteering days
- Option to buy or sell holiday days
- Volunteering and community-work time off
- Regular social events and special-interest groups
- Employee-led LGBTQ+, Women’s, Black, and Parents & Carers networks
- Enhanced maternity, paternity, and shared parental pay and leave
